課程介紹

Create a breakthrough go-to-market product marketing plan in just a few days … using this 7-step formula!

“Going to market is just the process of convincing people that your new way is better than the status quo.”

In 3,2,1…product launch, Dekker

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哪些人適合這堂課？

• Entrepreneurs, product managers, marketers: anyone launching a new product

學習目標

• How to launch a product and take it to market
• How to develop a marketing plan

課程介紹

Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructo

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哪些人適合這堂課？

• Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k

學習目標

• Potentially Get Hired As A Product Marketing Manager
• Product Management
• How To Launch A New Product
• Market research
• Branding
• Product marketing strategy
• Product Marketing Psychology
• Marketing & Lead Generation
• & So Much More!

課程介紹

Identify the most effective strategies to grow your specific business and create a winning marketing plan that will help you reach your goals. Updated for 2021.

RECENTLY ADDED

Innovative ways to divide all businesses into 8 major categories and giv

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哪些人適合這堂課？

• This course is for people planning a business
• Small business owners or entrepreneurs struggling with marketing

學習目標

• Easy step-by-step tutorials to write a great marketing plan quickly, without costly mistakes
• Most effective strategies to promote local service businesses, freelancing service businesses, eCommerce, affiliate, self-branded businesses, and innovative start-ups
• Get examples of plans suited for your type of business in 2021
• Join my live office hours calls and get personalized advice on how to grow your business
• Innovative approach: Start with a 2-sentence digital marketing plan, expand it to a 1-page marketing plan and then to a full and professional plan
• Attentive and caring instructor: 99% of questions answered within 24 hours
• Create a digital marketing plan quickly and professionally

課程介紹

In the world of marketing, you can use every aspect of customer interaction as an opportunity to grow. This course will show you how to harness these powerful techniques to increase your revenue, boost sales, and propel your business forward.

Whethe

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哪些人適合這堂課？

• Business Owners
• Entrepreneurs
• Marketing Managers
• Anyone who wants to learn about marketing

學習目標

• Understand what is marketing
• Learn the concepts of marketing
• Understand markets and marketers
• Understand the concept of marketing management
• Understand the marketing organizations
• Learn what a marketing manager is and also define its roles and responsibilities
• Learn market segmentation
• Understand the service delivery process

課程介紹

Do you know why most people fail at social media marketing?

Well.. it’s because they are trying to do “stuff” without creating a proper plan first.

Nothing works without a PLAN and it’s true for your social media marketing as well.

In this short c

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哪些人適合這堂課？

• Business owners, consultants & marketers who wants to grow on social media

學習目標

• How to create a social media marketing plan
• Different components of an effective marketing plan

課程介紹

Most effective strategies to promote a local business! Stop wasting your time on strategies that don’t work and begin getting clients!

* OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS LOCAL BUSINESS MARKETING COURSE

Made the course more actionable

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哪些人適合這堂課？

• Small business owners
• People who need to promote locally

學習目標

• Promote your local business with most effective strategies and get clients
• Stop wasting time and struggling with incorrectly chosen marketing strategies that aren’t bringing clients
• Get personal help from the instructor if you have specific questions
• Local SEO: Have multiple listings of your business in Google’s top-10 results
• Leverage YouTube and other large websites to promote yourself locally
• Use social media to promote your business locally
• Grow clients, revenue, and your whole business
• Create a highly converting website that gets lead to call you and become customers

課程介紹

Learn how to write the perfect plan in 4 minutes, then perfect it in approximately one hour. 8 other short lectures approximately 7 minutes each lecture. The SOSTAC® Planning framework was voted in the Top 3 Business Models in the world by the Charte

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哪些人適合這堂課？

• Anyone who wants to learn How To Write Great Plans
• Professionals: Managers, Marketers plus students of Business / Marketing
• This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith’s ® Guide to your Perfect Plan, (books) then you won’t really get anything new or extra in this course. It’s just me talking you through the same material with some interesting slides.

學習目標

• How to write The Perfect Plan (using PR Smith’s SOSTAC® Planning framework)
• The importance of the Situation Analysis in your plan + .
• Strategy is the smallest part of the plan, yet, most important, part of the plan
• The key components of strategy
• You will also be able to have a mature discussion about other people’s plans.
• NB This short course shows you the components of a plan and how they fit together. It DOES NOT include examples of plans.

課程介紹

本課程旨在培養基本行銷企劃素養，並為未來職業發展奠基。課程包括基本理論、案例講解、商場專業人士訪談，及本課程中特有之「行銷贏家」軟體的經營模擬環境演練，透過本課程，學生能務實地寫出具有創意並可執行的行銷企劃案，使學習經驗與成果貼近事實可以應用於職場。

第一章: 行銷企劃的本質

第二章:行銷企劃目標

第三章:外部環境分析

第四章:內部環境分析

第五章:激發行銷企劃創意

第六章:新產品上市行銷企劃

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哪些人適合這堂課？

• 對於行銷企劃有興趣者

學習目標

• 學習撰寫行銷企劃
• 培養基本行銷企劃素養，並為其未來職業發展奠基
• 本課程以培訓學生分析、判斷、決策能力為核心目標，驗證並強化商場實戰能力。

課程介紹

100%實用導向，採用行銷之父菲利普·科特勒 (Philip Kotler)、行銷定位之父傑克.特勞特(Jack Trout)等的正統行銷理論架構，搭配實務應用的手法及最新的數位行銷知識。讓你知道怎麼做，也知道為何要這樣做，這樣才能適應環境的變化，持續成長!

不懂行銷，你將處處碰壁! 你可以自己摸索30年去領悟如何銷售與建立品牌，但也可以花一個多小時時間，快速學習歐美正統的行銷手法，數位行銷與社群行銷，減少試錯的成本。由行銷學博士、知名教授、美商產品經理人、連續創業者-朱訓麒博士，用清晰的架構

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哪些人適合這堂課？

• 聽到許多行銷與數位行銷名詞，似懂非懂，又不敢發問者
• 上過行銷學，但都還給教授的人，現在要用不知如何是好者
• 創業者，想知道怎樣銷售產品，降低失敗的風險
• 要寫行銷企劃書，不知道該怎麼寫的人
• 想學習如何影響他人的行銷知識
• 想做數位行銷、社群行銷、內容行銷但不知道原理與執行方向者
• 花很多錢，想知道品牌如何賺你錢者
• 對商業有興趣，但不知道商場如何說服顧客者
• 想要宣傳你的產品，理念與影響他人者

學習目標

• 行銷(營銷)與數位行銷、社群行銷的原理與實務做法，一個多小時就學到行銷精華，立刻可用

課程介紹

無法用企劃書或PPT表達想法的人，勢必會處處受阻，難以獲得好的職位與發展機會。寫企劃書，PPT製作與簡報技巧是可以訓練的，只要找對方法，就可以輕鬆面對，當競爭者緊張背稿時，你只要用平常心，把PPT上的內容用口語講出來就可以了。【本課程不教美術設計與排版，主要談企劃思維與步驟，特別適用於創業，產品，行銷想法提案】

產品企劃、政府補助申請、促銷企劃、募款企劃、創業計畫、碩博士論文、貸款申請書、連履歷表、業務員銷售提案都是企劃書，都是在講述自己的想法，去說服對方，與對方溝通，希望對方能同意你的觀點。

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哪些人適合這堂課？

• 行銷企劃新手
• 創業競賽或企劃競賽參賽者
• 各種企劃書、申請書、博碩士論文提案者
• 申請政府補助案者

學習目標

• 企劃書撰寫
• PPT製作與簡報技巧
• 計畫書撰寫
• 商業計劃書、創業計畫書、提案技巧