【2022年】十大A/B 測試課程熱門排行推薦與優惠精選!

 

本文章推薦「Bayesian Machine Learning in Python: A/B Testing」、「A/B Testing and Experimentation for Beginners」、「A/B Testing 101」等相關A/B 測試線上課程,讓您滿足學習的慾望。

你是否想透過線上學習得到更多的技能,增加自己的技能樹?現在是學生的您,透過線上學習可以將更多專業知識用在課業學習上更加強所學。還是您是朝九晚五的上班族,尋找可以為工作上帶來更上一層樓的技能?或您是因為興趣或想培養其他興趣?

線上課程不受地理位置影響,不受時間早晚影響,老師來自世界各地,也不受學習程度影響的特色,讓您無時無刻想學都可以,想多看幾次增加熟悉度也可以。不同領域的老師將針對不同主題滿足您的學習目的,推薦的課程項目會陸續更新,絕對提供您最熱門人氣高的線上課程。

  • 線上課程老師來自於全球,文章推薦的熱門課程除了繁中課程以外還會有機會看到簡中和英文課程,可以針對自己喜好挑選。
  • 呈現的價錢會因為一些活動而有折扣,但折扣有可能一段時間後結束而調整回原價,最終價錢煩請到課程頁面進行確認。





A/B 測試課程總覽

為了節省您的時間,本列表整理每個課程精要,讓您可以快速瀏覽這文章所提供的課程是否是您所需要的,點選您有興趣課程的「課程名稱」或「課程圖示」可以進一步跳到文章所屬課程的介紹區塊瞭解更多資訊。

課程名稱Bayesian Machine Learning in Python: A/B TestingA/B Testing and Experimentation for BeginnersSplit (A/B) Testing 101 – Make Your Messaging ConvertCoding for A/B testing: Run more AB tests, find more winnersComplete Course on Product A/B Testing with Interview GuideThe Complete A/B Testing Course for BeginnersA/B Testing 101Learn to A/B test like a professionalA Product Management guide to Experimentation & A/B testing
課程圖示
1

Bayesian Machine Learning in Python: A/B Testing

2

A/B Testing and Experimentation for Beginners

3

Split (A/B) Testing 101 - Make Your Messaging Convert

4

Coding for A/B testing: Run more AB tests, find more winners

5

Complete Course on Product A/B Testing with Interview Guide

6

The Complete A/B Testing Course for Beginners

7

A/B Testing 101

8

Learn to A/B test like a professional

9

A Product Management guide to Experimentation & A/B testing

課程原價NT$ 2,790NT$ 2,790NT$ 2,690NT$ 2,690NT$ 1,790NT$ 590NT$ 1,190NT$ 2,690NT$ 1,790
課程售價NT$ 370NT$ 390NT$ 370NT$ 370NT$ 370NT$ 370NT$ 390NT$ 370NT$ 370
課程評價(人數)4.6 分(4,710 個評分)4.2 分(946 個評分)4.8 分(6 個評分)4.7 分(124 個評分)4.5 分(180 個評分)4.3 分(8 個評分)4.5 分(213 個評分)4.1 分(41 個評分)4.7 分(22 個評分)
課程時長 小時1 小時1.5 小時6.5 小時2 小時1 小時3 小時2 小時1 小時
學生人數26,777 人3,662 人2,217 人1,385 人1,338 人1,257 人680 人230 人88 人
課程特色Data Science, Machine Learning, and Data Analytics Techniques for Marketing, Digital Media, Online Advertising, and MoreLearn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions.Understanding the reasons for A/B split testing means your offer will ALWAYS convert- if you’ve tested it enough.Learn HTML, CSS, JS & data tracking for website AB testing and build your own AB tests without the help of a developerAB Testing, Multivariate Testing, Multi-armed Bandit, Mock Interview Questions, R Coding, Statistics, Hypothesis TestingA/B Testing, Working, Use, Test, Process, Data Collection, Goals, Creating Variations, Run Experiment, Tools & moreLearn how to run effective AB tests from planning through decision-making and more. No statistical formulas needed!Run effective A/B tests that increase your company’s profitabilityA Growth Manager and Product Manager’s Guide to Experimentation, A/B Testing Strategy and Analyzing Results
連結UdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemy



A/B 測試課程介紹

推薦的課程以倒序的方式呈現,越往下查看會看到越熱門的,期望您能找到滿意的學習主題!

9

A Product Management guide to Experimentation & A/B testing

A Growth Manager and Product Manager’s Guide to Experimentation, A/B Testing Strategy and Analyzing Results
NT$ 1,790
NT$ 370

點擊看Udemy

課程老師Rommil Santiago
課程評價4.7 分(22 個評分)
課程時長1 小時
學生人數88 人

課程介紹

Learn the basics of Experimentation (aka A/B or AB testing) that all Product Managers should know in about an hour!

At the end of this no-nonsense course, students will understand the role of Experimentation in helping make strategic decisions, how

瞭解更多細節

哪些人適合這堂課?

  • Growth Hackers
  • Product managers
  • Marketing managers
  • Analysts
  • Potential or Aspiring Product managers
  • Growth Marketers
  • Conversion rate optimizers (CROs)

學習目標

  • Basic Statistics (Frequentist and Bayesian)
  • A/B testing (aka AB testing, split testing)
  • Evaluation of experiments
  • Basic design of experiments
  • Experimentation strategy
  • Experiment documentation
  • The importance of Experimentation for Product Managers
  • Conversion rate optimization (i.e. CRO)

關注這課程的人也購買了這些…

8

Learn to A/B test like a professional

Run effective A/B tests that increase your company’s profitability
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Andrew McKenna
課程評價4.1 分(41 個評分)
課程時長2 小時
學生人數230 人

課程介紹

By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion

瞭解更多細節

哪些人適合這堂課?

  • SME owners and marketers

學習目標

  • How to run effective A/B tests that increase a website’s profitability. From planning and preparation, through to implementing experiments and understanding the results.

關注這課程的人也購買了這些…



7

A/B Testing 101

Learn how to run effective AB tests from planning through decision-making and more. No statistical formulas needed!
NT$ 1,190
NT$ 390

點擊看Udemy

課程老師Mel Restori
課程評價4.5 分(213 個評分)
課程時長3 小時
學生人數680 人

課程介紹

A/B testing, also known as AB testing, split testing, or hypothesis testing, is a powerful tool that lets you optimize business performance by helping you make data-informed decisions.

A/B testing has countless applications. A few examples:

Mark

瞭解更多細節

哪些人適合這堂課?

  • Business professionals (product managers, marketers, etc…) who can use A/B testing to drive improvements to their organizations
  • Business leaders who want to understand how A/B testing can be used – and misused – in their organizations
  • Data professionals / stats people who want to dive deeper into the practical nuances of A/B testing (note: this course does not teach statistics or formulas)

學習目標

  • How to successfully run A/B tests – from set up through interpreting results
  • The statistical intuition needed to understand A/B testing (no formulas – just intuition)
  • How to avoid common pitfalls of A/B testing
  • Alternatives to A/B testing

關注這課程的人也購買了這些…

6

The Complete A/B Testing Course for Beginners

A/B Testing, Working, Use, Test, Process, Data Collection, Goals, Creating Variations, Run Experiment, Tools & more
NT$ 590
NT$ 370

點擊看Udemy

課程老師Online Courses Institute
課程評價4.3 分(8 個評分)
課程時長1 小時
學生人數1,257 人

課程介紹

Welcome to our Course !

You can Learn complete information related to A/B Testing. It is the best course for A/B Testing. This course of A/B Testing will able you to start your Learning as a beginner. 

Important Topics you can learn and get huge

瞭解更多細節

哪些人適合這堂課?

  • Anyone who want to Learn about A/B Testing
  • Those who have Interest in A/B Testing

學習目標

  • Students will be able to Learn A/B Testing
  • Students will be able to Learn Working of A/B Testing
  • Students will be able to Learn Use of A/B testing
  • To Learn about What to Test
  • To Learn about the Process of A/B Testing
  • To Learn about the Data Collection
  • Those who want to Learn about Goals
  • Those who want to Learn about Creating Variations
  • Those who want to Learn about Run Experiment
  • Those who want to Learn about Analyze Results
  • Students will be able to Learn Tools
  • Students will be able to Learn Multivariate
  • Students will be able to Learn SEO

關注這課程的人也購買了這些…



5

Complete Course on Product A/B Testing with Interview Guide

AB Testing, Multivariate Testing, Multi-armed Bandit, Mock Interview Questions, R Coding, Statistics, Hypothesis Testing
NT$ 1,790
NT$ 370

點擊看Udemy

課程老師Preeti Semwal
課程評價4.5 分(180 個評分)
課程時長2 小時
學生人數1,338 人

課程介紹

Have you always wondered how companies like Google, Facebook, Amazon use experimentation and AB Testing to launch successful products?

Do you want to apply product experimentation at your start-up or your current role?

Or maybe you are interviewing

瞭解更多細節

哪些人適合這堂課?

  • Analytics or Data Science practitioners who want to master Product Experimentation or A/B Testing
  • Product Managers interested in learning A/B Testing
  • If you work in Product Development as a Product Manager, Engineer, Data Scientist or Analyst
  • If you are looking to be hired in big tech
  • If you are trying to break into data science
  • If you are looking to make a career switch into a role in Product Experimentation

學習目標

  • How companies like Google, Facebook, Amazon use Product Experimentation to launch successful products
  • Excel in Product Experimentation & A/B Testing interviews
  • A/B Testing, Multivariate Testing & Multi-armed Bandit Testing
  • Hypothesis testing, including inferential statistics, significance level, type I and II errors, test statistics, p-values, statistical significance and statistical power
  • End to end process from hypothesis generation & design to implementation & analysis
  • Real world examples from Amazon, AirBnb, Square, Uber
  • Relevance of statistics and how each statistical concept fits in the big picture of A/B testing
  • Sample size calculation and test results analysis using R
  • Use experimentation to optimize websites and app
  • Sample size calculation using online calculators
  • Use experimentation to increase conversion on landing pages or in-app campaigns
  • Templates & Cheatsheet to generate, prioritize and analyze A/B tests

關注這課程的人也購買了這些…

4

Coding for A/B testing: Run more AB tests, find more winners

Learn HTML, CSS, JS & data tracking for website AB testing and build your own AB tests without the help of a developer
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Ruben de Boer
課程評價4.7 分(124 個評分)
課程時長6.5 小時
學生人數1,385 人

課程介紹

** Bestselling A/B testing course on Udemy in the category: A/B testing**

As a Conversion Optimization specialist or as someone working on website A/B testing, your success is often determined by the number of A/B tests you run and the number of tes

瞭解更多細節

哪些人適合這堂課?

  • Conversion specialists who want to run more A/B tests
  • Anyone working on A/B testing
  • Online marketeers, growth hackers and designers who want to learn how to code A/B tests

學習目標

  • Run more A/B tests and find more A/B test winners
  • Build your own A/B tests without the help of a developer
  • Set up reliable data tracking for A/B testing
  • Do a proper quality assurance to make sure your A/B tests work perfectly
  • Learn HTML, CSS and Javascript to run many more A/B tests

關注這課程的人也購買了這些…



3

Split (A/B) Testing 101 – Make Your Messaging Convert

Understanding the reasons for A/B split testing means your offer will ALWAYS convert- if you’ve tested it enough.
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Seth A. Estrada
課程評價4.8 分(6 個評分)
課程時長1.5 小時
學生人數2,217 人

課程介紹

You’ve got ad creative A, and ad creative B.

Your gut tells you that A is best.

But in marketing you should never follow your gut.

In this course, you will learn:

What split testing actually is
How to avoid getting false positives in your testing

瞭解更多細節

哪些人適合這堂課?

  • Startups
  • Small Businesses
  • Entrepreneurs
  • Marketers
  • Growth Hackers
  • Serious Professionals

學習目標

  • Use my shortcuts to test their messaging LESS and sell MORE
  • Know how to test their branding, messaging, and layouts
  • Spend WAY less time going from ZERO to SALES.

關注這課程的人也購買了這些…

2

A/B Testing and Experimentation for Beginners

Learn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions.
NT$ 2,790
NT$ 390

點擊看Udemy

課程老師Anil Batra
課程評價4.2 分(946 個評分)
課程時長1 小時
學生人數3,662 人

課程介紹

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/

瞭解更多細節

哪些人適合這堂課?

  • Marketers
  • Marketing Analysts
  • Growth Hackers
  • Product Managers
  • Business Owners
  • Web Analysts
  • Conversion Rate Optimization professionals

學習目標

  • A/B Testing is and how to use it to make better websites, ads and apps
  • Understand how experimentation help them make better decisions and hence improve marketing and conversions
  • Understand how you can improve conversion rates with A/B testing
  • Landing Page Optimization using A/B testing
  • Conversion Rate Optimization using A/B testing
  • Optimize Email Marketing with A/B testing

關注這課程的人也購買了這些…



1

Bayesian Machine Learning in Python: A/B Testing

Data Science, Machine Learning, and Data Analytics Techniques for Marketing, Digital Media, Online Advertising, and More
NT$ 2,790
NT$ 370

點擊看Udemy

課程老師Lazy Programmer Inc.
課程評價4.6 分(4,710 個評分)
課程時長 小時
學生人數26,777 人

課程介紹

This course is all about A/B testing.

A/B testing is used everywhere. Marketing, retail, newsfeeds, online advertising, and more.

A/B testing is all about comparing things.

If you’re a data scientist, and you want to tell the rest of the company,

瞭解更多細節

哪些人適合這堂課?

  • Students and professionals with a technical background who want to learn Bayesian machine learning techniques to apply to their data science work

學習目標

  • Use adaptive algorithms to improve A/B testing performance
  • Understand the difference between Bayesian and frequentist statistics
  • Apply Bayesian methods to A/B testing

關注這課程的人也購買了這些…

A/B 測試課程總覽

看完了一連串課程的介紹後,你是否還想要再一次進行課程總比較呢?

課程名稱Bayesian Machine Learning in Python: A/B TestingA/B Testing and Experimentation for BeginnersSplit (A/B) Testing 101 – Make Your Messaging ConvertCoding for A/B testing: Run more AB tests, find more winnersComplete Course on Product A/B Testing with Interview GuideThe Complete A/B Testing Course for BeginnersA/B Testing 101Learn to A/B test like a professionalA Product Management guide to Experimentation & A/B testing
課程圖示
1

Bayesian Machine Learning in Python: A/B Testing

2

A/B Testing and Experimentation for Beginners

3

Split (A/B) Testing 101 - Make Your Messaging Convert

4

Coding for A/B testing: Run more AB tests, find more winners

5

Complete Course on Product A/B Testing with Interview Guide

6

The Complete A/B Testing Course for Beginners

7

A/B Testing 101

8

Learn to A/B test like a professional

9

A Product Management guide to Experimentation & A/B testing

課程原價NT$ 2,790NT$ 2,790NT$ 2,690NT$ 2,690NT$ 1,790NT$ 590NT$ 1,190NT$ 2,690NT$ 1,790
課程售價NT$ 370NT$ 390NT$ 370NT$ 370NT$ 370NT$ 370NT$ 390NT$ 370NT$ 370
課程評價(人數)4.6 分(4,710 個評分)4.2 分(946 個評分)4.8 分(6 個評分)4.7 分(124 個評分)4.5 分(180 個評分)4.3 分(8 個評分)4.5 分(213 個評分)4.1 分(41 個評分)4.7 分(22 個評分)
課程時長 小時1 小時1.5 小時6.5 小時2 小時1 小時3 小時2 小時1 小時
學生人數26,777 人3,662 人2,217 人1,385 人1,338 人1,257 人680 人230 人88 人
課程特色Data Science, Machine Learning, and Data Analytics Techniques for Marketing, Digital Media, Online Advertising, and MoreLearn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions.Understanding the reasons for A/B split testing means your offer will ALWAYS convert- if you’ve tested it enough.Learn HTML, CSS, JS & data tracking for website AB testing and build your own AB tests without the help of a developerAB Testing, Multivariate Testing, Multi-armed Bandit, Mock Interview Questions, R Coding, Statistics, Hypothesis TestingA/B Testing, Working, Use, Test, Process, Data Collection, Goals, Creating Variations, Run Experiment, Tools & moreLearn how to run effective AB tests from planning through decision-making and more. No statistical formulas needed!Run effective A/B tests that increase your company’s profitabilityA Growth Manager and Product Manager’s Guide to Experimentation, A/B Testing Strategy and Analyzing Results
連結UdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemy



從老師查找更多課程

以上推薦的課程還沒挑到自己有興趣的嗎?
還是您有熱衷某個老師開的課程呢?
本頁除了提供A/B 測試的課程以外,也列出這些課程所屬的老師的主要資訊頁,您可以從下列選單中了解更多相關介紹或看他們開的其他課程,期望您最終能找到自己想學習的項目。



【2022年】十大A/B 測試課程熱門排行推薦與優惠精選!

參考其他其他行銷線上課程

除了本文介紹的課程種類以外,想要瞭解其他行銷領域還有哪些不同類型的課程值得一探究竟嗎?讓您可以從不同面向更紮實的學習,點擊參考以下其他熱門主題文章。絕對提供您最優惠人氣滿檔的課程,歡迎繼續延伸閱讀。


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