【2024年】十大品牌管理課程熱門排行推薦與優惠精選!
本文章推薦「Brand Management: Build Successful Long Lasting Brands」、「Branding for Beginners」、「Fashion Marketing Strategy: How To Promote & Sell Your Brand」等相關LinkedIn線上課程,讓您滿足學習的慾望。
你是否想透過線上學習得到更多的技能,增加自己的技能樹?現在是學生的您,透過線上學習可以將更多專業知識用在課業學習上更加強所學。還是您是朝九晚五的上班族,尋找可以為工作上帶來更上一層樓的技能?或您是因為興趣或想培養其他興趣?
線上課程不受地理位置影響,不受時間早晚影響,老師來自世界各地,也不受學習程度影響的特色,讓您無時無刻想學都可以,想多看幾次增加熟悉度也可以。不同領域的老師將針對不同主題滿足您的學習目的,推薦的課程項目會陸續更新,絕對提供您最熱門人氣高的線上課程。
目錄
- Brand Management: Build Successful Long Lasting Brands
- Branding for Beginners
- Fashion Marketing Strategy: How To Promote & Sell Your Brand
- Luxury Branding
- FMCG / CPG Brand Management academy: Marketing fundamentals
- Brand Marketing: creating powerful brands
- Build a luxury brand in 2021
- Idea and Concept Development
- Strategic Brand Management
- Effective Branding For Competitive Advantage
品牌管理課程總覽
課程資訊 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
---|---|---|---|---|---|---|---|---|---|---|
評價 | 4.4 分 (435 個評分) | 4.0 分 (116 個評分) | 4.6 分 (139 個評分) | 4.2 分 (101 個評分) | 4.7 分 (42 個評分) | 4.4 分 (26 個評分) | 4.5 分 (8 個評分) | 4.9 分 (21 個評分) | 4.0 分 (15 個評分) | 5.0 分 (8 個評分) |
學生 | 1,914 人人 | 1,471 人人 | 620 人人 | 272 人人 | 247 人人 | 119 人人 | 58 人人 | 46 人人 | 41 人人 | 37 人人 |
課程描述 | A detailed professional guide to plan, create, grow and manage brands that create immense value over time. | 15 Steps to Create a Visual Identity that Inspires Trust & Professionalism | Essential Strategies for Brand Management for Fashion Design. “Social Commerce is the New Storefront. | How can brands reach different consumer groups at the same time preserving exclusivity | Basic fundamental principles in brand marketing for FMCG / CPG marketers | A step-by-step process for managing brands to create shareholder value. A quantitative approach to brand equity. | Create a lasting and powerful luxury brand, grow it, maintain it. Reach affluent consumers and create a cult. | Guide to create a concept in 5 minutes to win consumers’ hearts | Brand position strategy, programs to build brand equity, brand equity measurement, etc | Branding strategies, attributes of strong brand, Brand planning process, Brand choice criteria, brand pointers etc |
品牌管理課程列表
Brand Management: Build Successful Long Lasting Brands
課程老師 | Oxford Learning Lab |
---|---|
課程評價 | 4.4 分(435 個評分) |
學生人數 | 1,914 人 |
課程介紹
What companies like Apple, Facebook, Coca-Cola, Mercedes, Armani have in common?
They are recognized as Brands able to deliver something people love: a superior product experience compare to their competitors.
Brand Management: Build Successful
哪些人適合這堂課?
- marketing managers
- brand managers
- marketing students
- business owners
- start-up companies
學習目標
- Plan successful brand
- Grow your brand
- Learn how to brand 360 degrees
- Develop a Valuable and Lasting Brand
Branding for Beginners
課程老師 | Ronny Hermosa |
---|---|
課程評價 | 4.0 分(116 個評分) |
學生人數 | 1,471 人 |
課程介紹
This course can help your company build a consistent visual identity that will :
The course is divided into 3 section
哪些人適合這堂課?
- Entrepreneurs getting started with their project
- Small & Medium enterprises willing to create their brand
- Businesses & organizations who want to improve their visual identity
- Anyone interested in visual marketing, logo creation & branding
學習目標
- Create an appealing visual identity for your business or organization
- Choose the perfect colors, fonts & visuals for your brand
- Define exactly who your target audience is & create a brand that appeals to that audience
- Build a consistent visual presence across different social media platforms
- Get practical and learn from 4 case studies of (ethical) brands that are doing it right!
Fashion Marketing Strategy: How To Promote & Sell Your Brand
課程老師 | Nino Via |
---|---|
課程評價 | 4.6 分(139 個評分) |
學生人數 | 620 人 |
課程介紹
This Course is about developing and implementing strategies for a strong and successful Fashion Brand. It is designed to inspire you, educate you and support you to create a powerful individual Brand. If you are passionate about Fashion Design, and b
哪些人適合這堂課?
- This Course is for students who want to learn how to build a solid brand and sell their designs to the marketplace.
- Students can include fashion design students or individuals/companies who want to learn how to Brand your company and expand, and promote Brand visibility
學習目標
- You will learn about branding and promoting and selling their fashion designs.
- You will learn about: Social Media, E-commerce, Print Campaigns, Email Marketing, Branding vs Marketing, Brand Identity,… the different channels of promoting and sharing their designs
- You will learn the use of advertising campaigns and media usage to promote their brand
- You will learn about Fashion Shows and Public Relations (PR)
- You will learn about Brand Equity ~ the power of Brand!
Luxury Branding
課程老師 | Kira Chekhova |
---|---|
課程評價 | 4.2 分(101 個評分) |
學生人數 | 272 人 |
課程介紹
Why luxury brands are different from other brands? There is a number of reasons and the fact is that luxury brands need a categorically different approach. That’s one of the reasons to study the luxury industry.
In this course I outline different st
哪些人適合這堂課?
- Marketers
- Brand Managers
- Marketing Managers
- Marketing Students
- Business Owners
- Marketing students
學習目標
- The luxury market
- Luxury brand management
- Collaboration with arts and artists
- Public brand representatives
- Consumer motivations
- Cultural customer cultivation
- Luxury and sustainability
FMCG / CPG Brand Management academy: Marketing fundamentals
課程老師 | Massimiliano La Franca |
---|---|
課程評價 | 4.7 分(42 個評分) |
學生人數 | 247 人 |
課程介紹
This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.
The course is structured in several sections covering the following topics:
· What is a brand profile and how you define it for your brand
·
哪些人適合這堂課?
- Intermediate brand marketing professionals
- Brand managers
- FMCG/CPG marketing managers
學習目標
- What is the brand profile and how to define it for your brand
- How to identify crucial Issues and opportunities for your brand
- What is a marketing concept: innovation, communication and activation concepts
- How to plan for advertising
- The phases of communication development
- How to judge communication in an effective and professional way
- What are range architecture and range extensions and how to plan for them
Brand Marketing: creating powerful brands
課程老師 | Oxford Learning Lab |
---|---|
課程評價 | 4.4 分(26 個評分) |
學生人數 | 119 人 |
課程介紹
The one constant in the turbulent marketing landscape has been the crucial role of brands in the creation of shareholder value. Everything an organization does, from R & D through to after-sales service, manifests itself in the value proposition made
哪些人適合這堂課?
- Chief Executive
- Chief Marketing Officer
- Start Up
- Brand Managers
- Accountants and Financial Officiers
學習目標
- Understand the Value Proposition for customers
- Create long term brand value
- Understand the complex relationship between brands and consumers
- How brands create value for customers
Build a luxury brand in 2021
課程老師 | Kira Chekhova |
---|---|
課程評價 | 4.5 分(8 個評分) |
學生人數 | 58 人 |
課程介紹
The luxury market has its own inside rules, to be able to play by the rules you first need to understand the culture of luxury. Indeed, it’s a culture and if you want to act naturally and spontaneously with aptitude and skill in a luxury environment
哪些人適合這堂課?
- Luxury entrepreneurs
- Wanterpreneurs
- Professionals working in the luxury sector
- Business owners
- Luxury brand management students
學習目標
- A downloadable course ebook to support learning
- How to create a powerful luxury brand that will support your business strategy
- Transform the future of your brand and dictate the narrative
- Create a compelling brand vision
- Navigate through information overload and use tools that actually work
- Action steps you need to take to create a sophisticated luxury brand
- Consumer types and how to create a connection with your customer
- Storytelling for luxury brands and how to create a powerful narrative
- Create a lasting brand that
- Visual brand identity
Idea and Concept Development
課程老師 | Ryan Holmes |
---|---|
課程評價 | 4.9 分(21 個評分) |
學生人數 | 46 人 |
課程介紹
If you are involved in business or marketing, you will always think of generating new idea, creating new products and offering more benefits to your end-users. It is always true. Competition is like swimming upstream, you only go forward or backward.
哪些人適合這堂課?
- Marketers
- Entrepreneurs
- Businessmen
- Students
學習目標
- Discover the principles of developing winning concepts and the steps to get there.
- Discover the concept template to simplify your concept development.
- Discover the examples in multi-categories. Your turn to develop your own concepts.
- Discover how to develop ideas and new products.
Strategic Brand Management
課程老師 | Eric Yeboah |
---|---|
課程評價 | 4.0 分(15 個評分) |
學生人數 | 41 人 |
課程介紹
Branding or bran is considered important not only for companies but they carry equal importance for customers or consumers. From the consumers point of view, brands becomes important for various reasons let us explore some of them. Brands for a custo
哪些人適合這堂課?
- everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc
學習目標
- Learn about brand positioning
- Learn about customer based brand equity
- Brand elements to build brand equity
- Marketing programs to build brand equity
- Learn integrated marketing communication to build brand equity
- Learn about brand association to build brand equity
- Measuring outcomes of brand equity
- Developing brand equity measurement
- Measuring outcomes of brand equity
Effective Branding For Competitive Advantage
課程老師 | Eric Yeboah |
---|---|
課程評價 | 5.0 分(8 個評分) |
學生人數 | 37 人 |
課程介紹
Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big issue because, the better your brands are the more customers stick to you product/services. The name of one
哪些人適合這堂課?
- everybody
- business students
- professionals of business
- brand managers
- managers
- companies
- traders
- self employed
- marketers
- salespeople
學習目標
- Learn the function of branding and it effect on business
- Enable students to know more and understand the brand planning process and its effect on business
- Learn how to use the appropriate branding strategies
- Students will know the attributes of strong brands
- Learn the brand elements choice criteria
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參考其他時尚設計線上課程
除了本文介紹的課程種類以外,想要瞭解時尚設計領域還有哪些不同類型的課程值得一探究竟嗎?讓您可以從不同面向更紮實的學習,點擊參考以下其他熱門主題文章。絕對提供您最優惠人氣滿檔的課程,歡迎繼續延伸閱讀。