【2022年】十大Google Tag Manager課程熱門排行推薦與優惠精選!

 

本文章推薦「像個工程師思考一般開始使用 Google Tag Manager,培養使用追蹤標記的基本概念」、「Google Tag Manager – 從入門到進階」、「Google Tag Manager (GTM) Training Course – From Zero to Hero」等相關Google Tag Manager線上課程,讓您滿足學習的慾望。

你是否想透過線上學習得到更多的技能,增加自己的技能樹?現在是學生的您,透過線上學習可以將更多專業知識用在課業學習上更加強所學。還是您是朝九晚五的上班族,尋找可以為工作上帶來更上一層樓的技能?或您是因為興趣或想培養其他興趣?

線上課程不受地理位置影響,不受時間早晚影響,老師來自世界各地,也不受學習程度影響的特色,讓您無時無刻想學都可以,想多看幾次增加熟悉度也可以。不同領域的老師將針對不同主題滿足您的學習目的,推薦的課程項目會陸續更新,絕對提供您最熱門人氣高的線上課程。

  • 線上課程老師來自於全球,文章推薦的熱門課程除了繁中課程以外還會有機會看到簡中和英文課程,可以針對自己喜好挑選。
  • 呈現的價錢會因為一些活動而有折扣,但折扣有可能一段時間後結束而調整回原價,最終價錢煩請到課程頁面進行確認。





Google Tag Manager課程總覽

為了節省您的時間,本列表整理每個課程精要,讓您可以快速瀏覽這文章所提供的課程是否是您所需要的,點選您有興趣課程的「課程名稱」或「課程圖示」可以進一步跳到文章所屬課程的介紹區塊瞭解更多資訊。

課程名稱Google Tag Manager Course 2021- From Beginner To AdvancedGoogle Tag Manager (GTM) Training Course – From Zero to HeroGoogle Tag Manager ProThe Most In-Depth Google Tag Manager (GTM) Course for 2021Google Tag Manager (GTM) Advanced ApplicationsComplete Google Tag Manager 2021 (GTM) with 16 real projectsLearn Google Tag Manager 2018: Crash CourseAdvanced Google Tag Manager (GTM) 12+ practical use cases像個工程師思考一般開始使用 Google Tag Manager,培養使用追蹤標記的基本概念Google Tag Manager – 從入門到進階
課程圖示
1

Google Tag Manager Course 2021- From Beginner To Advanced

2

Google Tag Manager (GTM) Training Course - From Zero to Hero

3

Google Tag Manager Pro

4

The Most In-Depth Google Tag Manager (GTM) Course for 2021

5

Google Tag Manager (GTM) Advanced Applications

6

Complete Google Tag Manager 2021 (GTM) with 16 real projects

7

Learn Google Tag Manager 2018: Crash Course

8

Advanced Google Tag Manager (GTM) 12+ practical use cases

9

像個工程師思考一般開始使用 Google Tag Manager,培養使用追蹤標記的基本概念

10

Google Tag Manager - 從入門到進階

課程原價NT$ 590NT$ 2,990NT$ 990NT$ 2,690NT$ 2,790NT$ 2,990NT$ 2,690NT$ 990NT$ 1,790
課程售價NT$ 370NT$ 390NT$ 370NT$ 370NT$ 390NT$ 390NT$ 370NT$ 370NT$ 1,790NT$ 5,990
課程評價(人數)4.5 分(69 個評分)4.6 分(1,972 個評分)4.6 分(40 個評分)4.6 分(204 個評分)4.3 分(248 個評分)4.4 分(182 個評分)4.6 分(76 個評分)4.6 分(44 個評分)5.0 分(7 個評分)5.0 分(2 個評分)
課程時長3 小時3 小時3 小時4.5 小時2 小時2.5 小時3 小時3 小時3 小時6 小時
學生人數13,231 人11,222 人8,999 人5,800 人2,147 人957 人509 人379 人14 人2 人
課程特色Expand your Digital Marketing Skillset with Google Tag Manager. Master Google Tag Manager in this course from scratch.Google Tag Manager (GTM) with Google Analytics includes event trackingGet all of your conversion tracking setup and know exactly what your visitors are doing to increase leads and sales.With 21 Real Examples For eCommerce Including: FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions and much moreLearn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics trackingGoogle Tag Manager Advanced (GTM)-16 Live real Projects with Google Analytics,Ads, Facebook, LinkedIn, Quora & ShopifyLearn how to make data-driven business decisions, analyze relevant insights, and improve your customers experience12+ Google Tag Manager practical use cases with event and conversion tracking, personalization and much more.網站的超能力來自工程師巧手,而網站的曝光與使用經營探索則來自標記追蹤。成為標籤標記的領航員讓網站更有效的發揮他的特長透過 Google Tag Manager 更有效率的管理追蹤碼以及蒐集數據,提升 500% 網路行銷與網站分析績效。然而管理追蹤碼並非易事,透過此全方位課程,你將進入成為 GTM 進階使用者的快速通道!
連結UdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemy



Google Tag Manager課程介紹

推薦的課程以倒序的方式呈現,越往下查看會看到越熱門的,期望您能找到滿意的學習主題!

10

Google Tag Manager – 從入門到進階

透過 Google Tag Manager 更有效率的管理追蹤碼以及蒐集數據,提升 500% 網路行銷與網站分析績效。然而管理追蹤碼並非易事,透過此全方位課程,你將進入成為 GTM 進階使用者的快速通道!
NT$ 5,990

點擊看Udemy

課程老師Damon Liao
課程評價5.0 分(2 個評分)
課程時長6 小時
學生人數2 人

課程介紹

為什麼 Google Tag Manager 如此重要?

在有流量就有競爭的年代,每當開始進行網路行銷,就會有大量的數據追蹤碼必須被埋到網站裡。

使用傳統方式管理追蹤碼,每次要安裝新的追蹤碼,就必須修改網站,除了產生大量時間與人力成本,也衍生後續的管理問題。

若使用 Google Tag Manager 管理追蹤碼 ,你將能省下至少 60% 時間與人力成本。因為不再需要每次都修改網站,此外,有了工具預先定義好框架,行銷人與工程師將能更有效率的合作。

誰適合這堂課

此課程適合無經驗

瞭解更多細節

哪些人適合這堂課?

  • 行銷人
  • 工程師

學習目標

  • 如何提高對網站數據追蹤碼的掌握,來降低時間成本以及對工程師的依賴
  • 透過 GTM 安裝 Google Analytics、Google Ads、Facebook Pixel 以及其他分析工具到網站裡
  • 如何透過 GTM 追蹤使用者的網站互動,來取得行銷與分析優化觀點 (e.g 購買、點擊、表單提交、網頁捲動與 Youtube 影片觀看 … 等)
  • 行銷人如何規劃額外資料以及與工程師協作 (e.g 資料層、電子商務、動態再行銷)
  • 如何將學到的知識應用真實世界的專案中

關注這課程的人也購買了這些…

    9

    像個工程師思考一般開始使用 Google Tag Manager,培養使用追蹤標記的基本概念

    網站的超能力來自工程師巧手,而網站的曝光與使用經營探索則來自標記追蹤。成為標籤標記的領航員讓網站更有效的發揮他的特長
    NT$ 1,790
    NT$ 1,790

    點擊看Udemy

    課程老師Happy Coding 快樂學程式
    課程評價5.0 分(7 個評分)
    課程時長3 小時
    學生人數14 人

    課程介紹

    網頁管理在數位時代中扮演不可或缺的地位,你是否曾需要管理網站並追蹤網站成效卻沒有辦法進行網站修改呢?又或者在週年慶到來的時候需要進行網站調整或是第三方追蹤客單價、訂單金額資料流等處理。在不完全會程式的情況下去實現於以往是困難的,你需要有工程師同事來幫助你做串接,學習 GTM 是一個方式讓你可以運用該工具做切入。

    你為什麼需要上這堂課?

    流量時代每一個網站都需要被妥善管理。在工作崗位上面各行銷人無所不用其極在了解如何觀測使用者的操作方式或是提升客單價的實驗,這時候你如何使用工具幫助你快速的做

    瞭解更多細節

    哪些人適合這堂課?

    • 對網頁管理有興趣,有曾經使用過 HTML/CSS 來調整頁面
    • 需要管理網站,並標記網站上的內容去了解使用者習慣
    • 追蹤購物車數字並呈現在第三方的報表中

    學習目標

    • 使用 GTM 的核心觀念進行標記、變數、事件定義
    • 搭配 GA 進行追蹤管理,使用 GTM 安排追蹤事件
    • 透過 GTM 進行 GA Ecommerce 追蹤操作
    • 介紹 GTM 使用的情境與經驗

    關注這課程的人也購買了這些…



    8

    Advanced Google Tag Manager (GTM) 12+ practical use cases

    12+ Google Tag Manager practical use cases with event and conversion tracking, personalization and much more.
    NT$ 990
    NT$ 370

    點擊看Udemy

    課程老師Vladislavs Celitans
    課程評價4.6 分(44 個評分)
    課程時長3 小時
    學生人數379 人

    課程介紹

    You know the basics of Google Tag Manager and you want to see more examples of how you could use this tool to your advantage. Here I collected advanced and intermediate use cases of how you could use your Google Tag Manager and explain why those exam

    瞭解更多細節

    哪些人適合這堂課?

    • You want to know more practical examples on how you could use Google Tag Manager

    學習目標

    • Advaned and Intermediate use cases for Google Tag Manager
    • Standard website form conversion tracking
    • AJAX website form conversion tracking
    • Other website form conversion tracking using dataLayer
    • Track any website element visibility and CTR
    • Find collected event data in Google Analytics
    • Monitor JavaScript errors on your website using GTM
    • Detect device category and fire tags only on selected device
    • Track checkbox performance on website
    • Track dropdown performance on website
    • Personalize page content based users acquisition channel
    • Introduction to CSS selectors
    • Fire tags based on pageview count in a session
    • How to extract data from website using DOM Element variables

    關注這課程的人也購買了這些…

    7

    Learn Google Tag Manager 2018: Crash Course

    Learn how to make data-driven business decisions, analyze relevant insights, and improve your customers experience
    NT$ 2,690
    NT$ 370

    點擊看Udemy

    課程老師Alessandro Russo
    課程評價4.6 分(76 個評分)
    課程時長3 小時
    學生人數509 人

    課程介紹

    Based on Google Tag Manager 2018 – The course contains Assignments and Real World Examples! ABOUT THIS COURSE

    In the noisy digital world, data is what really matters. 

    Every day a new or existing vendor releases a new pixel/marketing tags (short sn

    瞭解更多細節

    哪些人適合這堂課?

    • This course is intended for students with Digital Marketing / Analytics background, but it can be followed by whoever wants to learn Google Tag Manager
    • This course contains valid insights for web developers (or teams) dealing with marketing tags and web analytics implementations

    學習目標

    • Learn exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for Marketers, Analysts and Developers;
    • Manage multiple analytics and marketing tags from a single dashboard with (almost) no help from a developer;
    • Setup a GTM Account;
    • Create a Tag Container and deploy it onto a Website in order to start using GTM;
    • Create Tags, Triggers, Variables in Google Tag Manager;
    • Use Trigger Filters to Fire Tags only when specific conditions are satisfied;
    • Interact with the majority, if not all, the features provided by Google Tag Manager;
    • Use Event Tracking to track user behaviour on a website (and its pages) an send relevant information to Google Analytics;
    • Understand what the Data Layer is and how it can be used to unlock the full power of Google Tag Manager and send dynamic data;
    • Manage Versioning and Rollback;
    • Use the Google Tag Manager Preview mode to test tags before publishing to production;
    • Create different environments to define a Tag deployment pipeline;
    • Master Advanced topics like HTML5 Video Tracking with Custom tags and variables;
    • Use recommended tools for Marketers, Analysts and Developers to monitor tags and debug tagging implementations

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    6

    Complete Google Tag Manager 2021 (GTM) with 16 real projects

    Google Tag Manager Advanced (GTM)-16 Live real Projects with Google Analytics,Ads, Facebook, LinkedIn, Quora & Shopify
    NT$ 2,990
    NT$ 390

    點擊看Udemy

    課程老師Justin Thomas
    課程評價4.4 分(182 個評分)
    課程時長2.5 小時
    學生人數957 人

    課程介紹

    In this course you will learn the following with step-by-step videos

    You will Learn basics to Most Advanced Google tag manager with a live website

    New Account creation for Google Tag manager, Google Analytics and connecting them together using spec

    瞭解更多細節

    哪些人適合這堂課?

    • Digital Marketers
    • Business owners
    • Anyone interested in learning Google Tag Manager from the basics and take their skill to the advanced level

    學習目標

    • You will learn Step by step Google Tag Manager tutorial with a Live website to make you an expert in Google Tag Manager
    • Learn to deploy different marketing Tags and event tracking on your website with Google Analytics, Google ads,Facebook, Quora, LinkedIn, Facebook pixel and all other 3rd party tags such as crazy eggs
    • Learn Advanced concepts in this Google Tag Manager Course
    • Learn to track all activities on your website using google analytics and google tag manager
    • Learn basic and advanced Facebook pixel marketing & Re-marketing
    • Learn YouTube video tracking using google tag manager and Google analytics
    • Learn Quora advertisement and Marketing with the help of google tag manager
    • Learn Linkedin Marketing using Google Tag Manager
    • Shopify & Google tag manager opportunities and limitations
    • Google tag manager updates like custom Tags
    • Google Tag Manager with WordPress websites
    • Google tag manager Advanced

    關注這課程的人也購買了這些…

    5

    Google Tag Manager (GTM) Advanced Applications

    Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking
    NT$ 2,790
    NT$ 390

    點擊看Udemy

    課程老師Anil Batra
    課程評價4.3 分(248 個評分)
    課程時長2 小時
    學生人數2,147 人

    課程介紹

    So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking.  In this course I will cover the following advanced topics. 

    Understanding & usi

    瞭解更多細節

    哪些人適合這堂課?

    • Anybody who wants to take Google Tag Manager skills to next level

    學習目標

    • Advanced uses of Google Tag Manager.
    • Track user interaction with Vimeo Videos on your site.
    • How to use Data Layers.
    • How to use custom events.
    • Track Vimeo Video interactions in Google Analytics.
    • Detect Ad Blockers and show a message to users who block the ads.
    • Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.
    • Track and Create Universal User-Id view in Google Analytics
    • Integrate CRM Data with Google Analytics Data

    關注這課程的人也購買了這些…



    4

    The Most In-Depth Google Tag Manager (GTM) Course for 2021

    With 21 Real Examples For eCommerce Including: FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions and much more
    NT$ 2,690
    NT$ 370

    點擊看Udemy

    課程老師Ziga Berce
    課程評價4.6 分(204 個評分)
    課程時長4.5 小時
    學生人數5,800 人

    課程介紹

    In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.

    We will start with the basic theory and transition to over 21 real-world examples so you ca

    瞭解更多細節

    哪些人適合這堂課?

    • Anyone trying to simplify the setup and installment of Google Analytics & Ads, Facebook Pixel, HotJar, and other 3rd party tools.
    • Marketing managers trying to iterate experiments quicker and without involving developers.
    • Online business owners and marketers trying to simplify their work by learning Google Tag Manager.

    學習目標

    • Install a wide array of marketing tools without the need for a developer
    • Setup Google Tag Manager in different CMS and e-commerce platforms (WordPress, Shopify, Squarespace, …)
    • Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
    • Track conversions, auto events, file downloads, link clicks, button clicks…
    • Import and export tags from one Google Tag Manager account to another
    • Troubleshoot the problems that might arise
    • How to simply exclude traffic from analytic reports for specific devices and people
    • Send values to Custom Dimensions in Google Analytics or Events in Google Analytics 4
    • Reading and Writing First-party Cookies
    • Learn about Lookup Tables, Scroll Triggers, Time Triggers and more…

    關注這課程的人也購買了這些…

    3

    Google Tag Manager Pro

    Get all of your conversion tracking setup and know exactly what your visitors are doing to increase leads and sales.
    NT$ 990
    NT$ 370

    點擊看Udemy

    課程老師Ryan Whiteside
    課程評價4.6 分(40 個評分)
    課程時長3 小時
    學生人數8,999 人

    課程介紹

    In the course, you’ll learn how to install all of your marketing codes and pixels. Setup conversion tracking across popular platforms like Google Ads, Facebook Ads, Microsoft Ads and Google Analytics. And also how to track user engagement, like how l

    瞭解更多細節

    哪些人適合這堂課?

    • Digital Marketers
    • Website Owners
    • Developers
    • Data Analysts

    學習目標

    • Google Tag Manager
    • Conversion Tracking

    關注這課程的人也購買了這些…



    2

    Google Tag Manager (GTM) Training Course – From Zero to Hero

    Google Tag Manager (GTM) with Google Analytics includes event tracking
    NT$ 2,990
    NT$ 390

    點擊看Udemy

    課程老師Anil Batra
    課程評價4.6 分(1,972 個評分)
    課程時長3 小時
    學生人數11,222 人

    課程介紹

    This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing

    瞭解更多細節

    哪些人適合這堂課?

    • Anyone who is in Digital Analytics
    • Anyone who is in Web Analytics
    • Anyone who is in Digital Marketing
    • Anyone who wants to learn Google Tag manager

    學習目標

    • Learn & Understand and Use Google Tag Manager with confidence
    • Learn how to deploy various tags and track them in Google Analytics
    • Achieve Google Analytics implementation Mastery
    • Learn how to use Data Layer to track certain actions
    • Learn how to deploy Facebook pixel via Google Tag Manager
    • Become confident in using Google Tag Manager
    • Learn DataLayers in Google Tag Manager Course
    • Track YouTube Video using Google Tag Manager
    • Import and Export Tags from one account to another

    關注這課程的人也購買了這些…

    1

    Google Tag Manager Course 2021- From Beginner To Advanced

    Expand your Digital Marketing Skillset with Google Tag Manager. Master Google Tag Manager in this course from scratch.
    NT$ 590
    NT$ 370

    點擊看Udemy

    課程老師Sheshank Anand
    課程評價4.5 分(69 個評分)
    課程時長3 小時
    學生人數13,231 人

    課程介紹

    Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set u

    瞭解更多細節

    哪些人適合這堂課?

    • Digital Marketers interested in Google Tag Manager
    • Digital Marketing Managers
    • Digital Marketing Freelancers
    • Website Owners
    • Business Owners
    • B2B & B2C Marketeers
    • Demand Generation Managers
    • Digital Marketing Specialists
    • Digital Analytics Students
    • Marketing Analytics Students

    學習目標

    • Google Tag Manager (GTM) Account Set up
    • Installing GTM to a WordPress Website
    • GTM Interface Overview
    • Adding Google Analytics Tag through GTM
    • Adding Twitter Universal Website Tag through GTM
    • Adding LinkedIn Insight Tag through GTM
    • Setting up Google Ads Remarketing Tag through GTM
    • Setting Up Google Ads Conversion Tracking Tag through GTM
    • Setting up Scroll Depth Tracking through GTM
    • Setting up Custom User Engagement Timer through GTM
    • Tracking Embedded You Tube Videos through GTM
    • Adding Facebook Pixel through GTM
    • Element Visibility Tracking through GTM
    • Custom Button Click Tracking through GTM
    • Tracking External Link Click through GTM
    • Setting up Hotjar Tracking Code through GTM
    • Setting up Hubspot Tracking Code through GTM
    • Using Data Layer with GTM
    • Adding Dynamic Data in Data Layer and creating Custom Events in GTM
    • Capturing Javascript Errors through GTM
    • Tracking Ad Blockers through GTM
    • Tracking Downloads through GTM
    • …… And a lot more. In short we will be covering everything related to Google Tag Manager

    關注這課程的人也購買了這些…



    Google Tag Manager課程總覽

    看完了一連串課程的介紹後,你是否還想要再一次進行課程總比較呢?

    課程名稱Google Tag Manager Course 2021- From Beginner To AdvancedGoogle Tag Manager (GTM) Training Course – From Zero to HeroGoogle Tag Manager ProThe Most In-Depth Google Tag Manager (GTM) Course for 2021Google Tag Manager (GTM) Advanced ApplicationsComplete Google Tag Manager 2021 (GTM) with 16 real projectsLearn Google Tag Manager 2018: Crash CourseAdvanced Google Tag Manager (GTM) 12+ practical use cases像個工程師思考一般開始使用 Google Tag Manager,培養使用追蹤標記的基本概念Google Tag Manager – 從入門到進階
    課程圖示
    1

    Google Tag Manager Course 2021- From Beginner To Advanced

    2

    Google Tag Manager (GTM) Training Course - From Zero to Hero

    3

    Google Tag Manager Pro

    4

    The Most In-Depth Google Tag Manager (GTM) Course for 2021

    5

    Google Tag Manager (GTM) Advanced Applications

    6

    Complete Google Tag Manager 2021 (GTM) with 16 real projects

    7

    Learn Google Tag Manager 2018: Crash Course

    8

    Advanced Google Tag Manager (GTM) 12+ practical use cases

    9

    像個工程師思考一般開始使用 Google Tag Manager,培養使用追蹤標記的基本概念

    10

    Google Tag Manager - 從入門到進階

    課程原價NT$ 590NT$ 2,990NT$ 990NT$ 2,690NT$ 2,790NT$ 2,990NT$ 2,690NT$ 990NT$ 1,790
    課程售價NT$ 370NT$ 390NT$ 370NT$ 370NT$ 390NT$ 390NT$ 370NT$ 370NT$ 1,790NT$ 5,990
    課程評價(人數)4.5 分(69 個評分)4.6 分(1,972 個評分)4.6 分(40 個評分)4.6 分(204 個評分)4.3 分(248 個評分)4.4 分(182 個評分)4.6 分(76 個評分)4.6 分(44 個評分)5.0 分(7 個評分)5.0 分(2 個評分)
    課程時長3 小時3 小時3 小時4.5 小時2 小時2.5 小時3 小時3 小時3 小時6 小時
    學生人數13,231 人11,222 人8,999 人5,800 人2,147 人957 人509 人379 人14 人2 人
    課程特色Expand your Digital Marketing Skillset with Google Tag Manager. Master Google Tag Manager in this course from scratch.Google Tag Manager (GTM) with Google Analytics includes event trackingGet all of your conversion tracking setup and know exactly what your visitors are doing to increase leads and sales.With 21 Real Examples For eCommerce Including: FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions and much moreLearn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics trackingGoogle Tag Manager Advanced (GTM)-16 Live real Projects with Google Analytics,Ads, Facebook, LinkedIn, Quora & ShopifyLearn how to make data-driven business decisions, analyze relevant insights, and improve your customers experience12+ Google Tag Manager practical use cases with event and conversion tracking, personalization and much more.網站的超能力來自工程師巧手,而網站的曝光與使用經營探索則來自標記追蹤。成為標籤標記的領航員讓網站更有效的發揮他的特長透過 Google Tag Manager 更有效率的管理追蹤碼以及蒐集數據,提升 500% 網路行銷與網站分析績效。然而管理追蹤碼並非易事,透過此全方位課程,你將進入成為 GTM 進階使用者的快速通道!
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    【2022年】十大Google Tag Manager課程熱門排行推薦與優惠精選!

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