【2022年】十大行銷分析課程熱門排行推薦與優惠精選!

 

本文章推薦「Marketing Analytics: Stand Out by Becoming an Analytics Pro!」、「Marketing Analytics: Forecasting Models with Excel」、「Web Analytics & Digital Marketing Analytics – Zero to Hero」等相關行銷分析線上課程,讓您滿足學習的慾望。

你是否想透過線上學習得到更多的技能,增加自己的技能樹?現在是學生的您,透過線上學習可以將更多專業知識用在課業學習上更加強所學。還是您是朝九晚五的上班族,尋找可以為工作上帶來更上一層樓的技能?或您是因為興趣或想培養其他興趣?

線上課程不受地理位置影響,不受時間早晚影響,老師來自世界各地,也不受學習程度影響的特色,讓您無時無刻想學都可以,想多看幾次增加熟悉度也可以。不同領域的老師將針對不同主題滿足您的學習目的,推薦的課程項目會陸續更新,絕對提供您最熱門人氣高的線上課程。

  • 線上課程老師來自於全球,文章推薦的熱門課程除了繁中課程以外還會有機會看到簡中和英文課程,可以針對自己喜好挑選。
  • 呈現的價錢會因為一些活動而有折扣,但折扣有可能一段時間後結束而調整回原價,最終價錢煩請到課程頁面進行確認。





行銷分析課程總覽

為了節省您的時間,本列表整理每個課程精要,讓您可以快速瀏覽這文章所提供的課程是否是您所需要的,點選您有興趣課程的「課程名稱」或「課程圖示」可以進一步跳到文章所屬課程的介紹區塊瞭解更多資訊。

課程名稱Marketing Analytics: Forecasting Models with ExcelMarketing Analytics and Retail Business ManagementMarketing Analytics: Customer Value and Promotion StrategyMarketing Analytics: Stand Out by Becoming an Analytics Pro!Customer Analytics in Python 2021Advanced Google Analytics course + 77 practical questionsMarketing Analytics: The Full Marketing Research MasterclassMarket Analytics: Become a Data-Driven Marketing ExpertWeb Analytics & Digital Marketing Analytics – Zero to HeroData Driven Marketing A-Z: Improve Your Campaign Performance
課程圖示
1

Marketing Analytics: Forecasting Models with Excel

2

Marketing Analytics and Retail Business Management

3

Marketing Analytics: Customer Value and Promotion Strategy

4

Marketing Analytics: Stand Out by Becoming an Analytics Pro!

5

Customer Analytics in Python 2021

6

Advanced Google Analytics course + 77 practical questions

7

Marketing Analytics: The Full Marketing Research Masterclass

8

Market Analytics: Become a Data-Driven Marketing Expert

9

Web Analytics & Digital Marketing Analytics - Zero to Hero

10

Data Driven Marketing A-Z: Improve Your Campaign Performance

課程原價NT$ 990NT$ 990NT$ 590NT$ 1,590NT$ 2,790NT$ 3,290NT$ 2,990NT$ 2,790NT$ 2,690NT$ 790
課程售價NT$ 370NT$ 370NT$ 370NT$ 390NT$ 390NT$ 470NT$ 390NT$ 390NT$ 370NT$ 390
課程評價(人數)4.4 分(1,190 個評分)4.4 分(820 個評分)4.1 分(496 個評分)4.5 分(2,572 個評分)4.7 分(901 個評分)4.4 分(402 個評分)4.0 分(403 個評分)4.3 分(392 個評分)4.6 分(945 個評分)4.4 分(411 個評分)
課程時長7 小時11 小時1.5 小時5 小時5 小時4 小時3.5 小時2 小時43 小時3.5 小時
學生人數108,594 人78,976 人47,956 人11,125 人10,875 人3,886 人3,445 人3,358 人3,150 人2,697 人
課程特色Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in ExcelRetail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price BundlingLearn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitabilityMarketing requires a new, analytical breed of professionals. Be at the forefront of your profession.Beginner and Advanced Customer Analytics in Python: PCA, K-means Clustering, Elasticity Modeling & Deep Neural NetworksGoogle Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.#1 Course on Marketing Analytics: Become a marketing analytics & strategy expertLearn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy.Web Analytics course before Google Analytics – Guide & process blueprint for Web Analytics & Digital Marketing AnalyticsGuide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance
連結UdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemy



行銷分析課程介紹

推薦的課程以倒序的方式呈現,越往下查看會看到越熱門的,期望您能找到滿意的學習主題!

10

Data Driven Marketing A-Z: Improve Your Campaign Performance

Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance
NT$ 790
NT$ 390

點擊看Udemy

課程老師David Tanaskovic
課程評價4.4 分(411 個評分)
課程時長3.5 小時
學生人數2,697 人

課程介紹

Marketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That’s where my course comes in. My course is designed to give everyone that is interested in mar

瞭解更多細節

哪些人適合這堂課?

  • If you work in marketing and want to know a bit more about your campaign metrics and how to analyse your results.
  • If you are a student and your looking to gain some real life marketing skills to add value in your first role
  • This course is for anybody who wants to add data-driven decisions into their marketing strategy

學習目標

  • Understand Data Driven Marketing
  • Calculate Cost Per Lead (CPL)
  • Calculate Lead To Close Ration
  • Launch a Campaign
  • Work out the ROI
  • Analyse and critically asses a marketing campaign

關注這課程的人也購買了這些…

9

Web Analytics & Digital Marketing Analytics – Zero to Hero

Web Analytics course before Google Analytics – Guide & process blueprint for Web Analytics & Digital Marketing Analytics
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Anil Batra
課程評價4.6 分(945 個評分)
課程時長43 小時
學生人數3,150 人

課程介紹

Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.

Google Analytics provides you data and reports but does not provide you ho

瞭解更多細節

哪些人適合這堂課?

  • Anybody who wants to learn what web analytics is
  • Fresh graduates
  • Career changers
  • Marketing Strategists
  • Small business owners
  • Bloggers
  • Anybody who is interested in improving their web/blog or digital marketing

學習目標

  • Understand the fundamentals and process for web analytics to make their digital marketing better
  • Understand what Google Analytics or other analytics tools provide without being tied to a tool.
  • Demystify the common definitions in Web Analytics
  • Understand the difference between Web Analytics and Digital Analytics
  • Learn how to go full circle with Digital and Web Analytics
  • Become confident in using Digital and Web Analytics skills on your resume

關注這課程的人也購買了這些…



8

Market Analytics: Become a Data-Driven Marketing Expert

Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy.
NT$ 2,790
NT$ 390

點擊看Udemy

課程老師Scandinavian Institute of Business Analytics
課程評價4.3 分(392 個評分)
課程時長2 小時
學生人數3,358 人

課程介紹

Marketing analyst salaries can reach six figures, but not everyone automatically earns such a high wage. First, you have to have strong analytical skills. Second, you need to know market analytics, which blends marketing, data analysis, and financial

瞭解更多細節

哪些人適合這堂課?

  • Marketing professionals
  • MBA students
  • Enterpreneurs
  • Business developers
  • All levels of business analysts

學習目標

  • Conduct market segmentation with 4 different techniques and find market segments for their product
  • Create surveys and use survey responses in market analysis
  • Set prices for products in the most profitable way using 11 pricing techniques
  • Make financial analysis with NPV and IRR models
  • Forecast sales predicting trends and seasonality effects
  • Use Microsoft Excel at professional level
  • Use IBM SPSS for automated market segmentation

關注這課程的人也購買了這些…

7

Marketing Analytics: The Full Marketing Research Masterclass

#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert
NT$ 2,990
NT$ 390

點擊看Udemy

課程老師Business Hero
課程評價4.0 分(403 個評分)
課程時長3.5 小時
學生人數3,445 人

課程介紹

Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one’s psych and control it? Then this course is for you. 

瞭解更多細節

哪些人適合這堂課?

  • People who wants to become marketing analytics experts
  • Entrepreneurs who want to succeed at online and offline marketing
  • Online marketers who want to understand and improve their own marketing strategies
  • Marketing analytics experts who want to improve and broaden their skills

學習目標

  • Know how to successfully prepare, conduct and analyze qualitative and quantitative research
  • Unterstand emotion-based selling through the means-end theory & a concept called “laddering”
  • Set up their own data-driven emotion-based marketing strategies and funnels
  • Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
  • Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
  • Know how to analyze your competitor’s/anyone’s marketing strategies

關注這課程的人也購買了這些…



6

Advanced Google Analytics course + 77 practical questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.
NT$ 3,290
NT$ 470

點擊看Udemy

課程老師Pavel Brecik
課程評價4.4 分(402 個評分)
課程時長4 小時
學生人數3,886 人

課程介紹

The course follows the previous one “Ultimate Google Analytics course + 50 practical examples” and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session

瞭解更多細節

哪些人適合這堂課?

  • Google Analytics users who already know a bit more than how interface looks like :).

學習目標

  • A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
  • How attribution works in general and that it’s not only about traffic sources
  • What are scopes and why their knowledge is fundamental
  • How events work and which ones makes sense to use
  • Many custom things like reports, dimensions, metrics, channel grouping and alerts
  • How regular expressions can save time and how to easily automate reports outside GA
  • Sessions and clicks are completely different metrics

關注這課程的人也購買了這些…

5

Customer Analytics in Python 2021

Beginner and Advanced Customer Analytics in Python: PCA, K-means Clustering, Elasticity Modeling & Deep Neural Networks
NT$ 2,790
NT$ 390

點擊看Udemy

課程老師365 Careers
課程評價4.7 分(901 個評分)
課程時長5 小時
學生人數10,875 人

課程介紹

Data science and Marketing are two of the key driving forces that help companies create value and stay on top in today’s fast-paced economy.

Welcome to…

Customer Analytics in Python – the place where marketing and data science meet!

This course is

瞭解更多細節

哪些人適合這堂課?

  • People who want a career in Data Science
  • People who want a career in Business Intelligence
  • Individuals who are passionate about numbers and quant analysis
  • People working in Data Science looking to expand their knowledge into Marketing analytics
  • People working in Marketing, looking for career growth in the realms of Data Science

學習目標

  • Master beginner and advanced customer analytics
  • Learn the most important type of analysis applied by mid and large companies
  • Gain access to a professional team of trainers with exceptional quant skills
  • Wow interviewers by acquiring a highly desired skill
  • Understand the fundamental marketing modeling theory: segmentation, targeting, positioning, marketing mix, and price elasticity;
  • Apply segmentation on your customers, starting from raw data and reaching final customer segments;
  • Perform K-means clustering with a customer analytics focus;
  • Apply Principal Components Analysis (PCA) on your data to preprocess your features;
  • Combine PCA and K-means for even more professional customer segmentation;
  • Deploy your models on a different dataset;
  • Learn how to model purchase incidence through probability of purchase elasticity;
  • Model brand choice by exploring own-price and cross-price elasticity;
  • Complete the purchasing cycle by predicting purchase quantity elasticity
  • Carry out a black box deep learning model with TensorFlow 2.0 to predict purchasing behavior with unparalleled accuracy
  • Be able to optimize your neural networks to enhance results

關注這課程的人也購買了這些…



4

Marketing Analytics: Stand Out by Becoming an Analytics Pro!

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.
NT$ 1,590
NT$ 390

點擊看Udemy

課程老師Nate @ Wisdify
課程評價4.5 分(2,572 個評分)
課程時長5 小時
學生人數11,125 人

課程介紹

In this big data age, knowing how to organize, synthesize, and analyze large quantities of marketing data is no longer an “good-to-have” skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looki

瞭解更多細節

哪些人適合這堂課?

  • Social media professionals
  • Marketing students
  • Digital advertisers
  • Marketing professsionals

學習目標

  • Learn the most important marketing metrics and how to apply them to your data
  • Analyze a company’s PPC marketing campaign using key metrics
  • Know how to ask the right questions from your data
  • Build a marketing initiative forecast model from the ground up
  • Build a dynamic dashboard to summarize your analysis

關注這課程的人也購買了這些…

3

Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
NT$ 590
NT$ 370

點擊看Udemy

課程老師Start-Tech Academy
課程評價4.1 分(496 個評分)
課程時長1.5 小時
學生人數47,956 人

課程介紹

You’re looking for a complete course that will teach you how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business., right?

You’ve found the right co

瞭解更多細節

哪些人適合這堂課?

  • Anyone curious to master Customer valuation models from beginner to advanced

學習目標

  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value
  • Run Monte-Carlo Simulation to model uncertainity in Market

關注這課程的人也購買了這些…



2

Marketing Analytics and Retail Business Management

Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling
NT$ 990
NT$ 370

點擊看Udemy

課程老師Start-Tech Academy
課程評價4.4 分(820 個評分)
課程時長11 小時
學生人數78,976 人

課程介紹

You’re looking for a complete course on understanding Marketing Analytics and Retail Business Management to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating righ

瞭解更多細節

哪些人適合這堂課?

  • Anyone curious to learn the analytics behind most popular marketing startegies

學習目標

  • Become proficient in using powerful tools such as excel solver to create forecasting models
  • Learn how to estimate the trend and seasonal aspects of sales
  • Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
  • Understand how to interpret the result of Linear Regression model and translate them into actionable insight
  • Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
  • Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
  • Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value

關注這課程的人也購買了這些…

1

Marketing Analytics: Forecasting Models with Excel

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel
NT$ 990
NT$ 370

點擊看Udemy

課程老師Start-Tech Academy
課程評價4.4 分(1,190 個評分)
課程時長7 小時
學生人數108,594 人

課程介紹

You’re looking for a complete course on understanding Forecasting models and forecasting analytics to drive business decisions involving production schedules, inventory management, manpower planning, demand forecasting, and many other parts of the bu

瞭解更多細節

哪些人適合這堂課?

  • Anyone curious to master Forecasting Models from beginner to advanced

學習目標

  • Become proficient in using powerful tools such as excel solver to create forecasting models
  • Learn about two of the most used forecasting tools: simple linear and simple multiple regression
  • Learn how to estimate the trend and seasonal aspects of sales
  • Learn to generate forecasts using the Ratio to Moving Average forecasting method
  • Forecast using dynamic trend and seasonal index using Winter’s method
  • Learn forecasting for new product launch with little or no history about sales of a product
  • Learn how to use S Curves to Forecast Sales of a New Product
  • Learn how to forecast product sales even before the product comes to market using popular the Bass diffusion model
  • Indepth knowledge of data collection and data preprocessing for Linear Regression problem
  • Understand how to interpret the result of Linear Regression model and translate them into actionable insight

關注這課程的人也購買了這些…



行銷分析課程總覽

看完了一連串課程的介紹後,你是否還想要再一次進行課程總比較呢?

課程名稱Marketing Analytics: Forecasting Models with ExcelMarketing Analytics and Retail Business ManagementMarketing Analytics: Customer Value and Promotion StrategyMarketing Analytics: Stand Out by Becoming an Analytics Pro!Customer Analytics in Python 2021Advanced Google Analytics course + 77 practical questionsMarketing Analytics: The Full Marketing Research MasterclassMarket Analytics: Become a Data-Driven Marketing ExpertWeb Analytics & Digital Marketing Analytics – Zero to HeroData Driven Marketing A-Z: Improve Your Campaign Performance
課程圖示
1

Marketing Analytics: Forecasting Models with Excel

2

Marketing Analytics and Retail Business Management

3

Marketing Analytics: Customer Value and Promotion Strategy

4

Marketing Analytics: Stand Out by Becoming an Analytics Pro!

5

Customer Analytics in Python 2021

6

Advanced Google Analytics course + 77 practical questions

7

Marketing Analytics: The Full Marketing Research Masterclass

8

Market Analytics: Become a Data-Driven Marketing Expert

9

Web Analytics & Digital Marketing Analytics - Zero to Hero

10

Data Driven Marketing A-Z: Improve Your Campaign Performance

課程原價NT$ 990NT$ 990NT$ 590NT$ 1,590NT$ 2,790NT$ 3,290NT$ 2,990NT$ 2,790NT$ 2,690NT$ 790
課程售價NT$ 370NT$ 370NT$ 370NT$ 390NT$ 390NT$ 470NT$ 390NT$ 390NT$ 370NT$ 390
課程評價(人數)4.4 分(1,190 個評分)4.4 分(820 個評分)4.1 分(496 個評分)4.5 分(2,572 個評分)4.7 分(901 個評分)4.4 分(402 個評分)4.0 分(403 個評分)4.3 分(392 個評分)4.6 分(945 個評分)4.4 分(411 個評分)
課程時長7 小時11 小時1.5 小時5 小時5 小時4 小時3.5 小時2 小時43 小時3.5 小時
學生人數108,594 人78,976 人47,956 人11,125 人10,875 人3,886 人3,445 人3,358 人3,150 人2,697 人
課程特色Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in ExcelRetail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price BundlingLearn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitabilityMarketing requires a new, analytical breed of professionals. Be at the forefront of your profession.Beginner and Advanced Customer Analytics in Python: PCA, K-means Clustering, Elasticity Modeling & Deep Neural NetworksGoogle Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.#1 Course on Marketing Analytics: Become a marketing analytics & strategy expertLearn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy.Web Analytics course before Google Analytics – Guide & process blueprint for Web Analytics & Digital Marketing AnalyticsGuide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance
連結UdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemy



從老師查找更多課程

以上推薦的課程還沒挑到自己有興趣的嗎?
還是您有熱衷某個老師開的課程呢?
本頁除了提供行銷分析的課程以外,也列出這些課程所屬的老師的主要資訊頁,您可以從下列選單中了解更多相關介紹或看他們開的其他課程,期望您最終能找到自己想學習的項目。



【2022年】十大行銷分析課程熱門排行推薦與優惠精選!

參考其他行銷基礎理論線上課程

除了本文介紹的課程種類以外,想要瞭解行銷基礎理論領域還有哪些不同類型的課程值得一探究竟嗎?讓您可以從不同面向更紮實的學習,點擊參考以下其他熱門主題文章。絕對提供您最優惠人氣滿檔的課程,歡迎繼續延伸閱讀。


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