【2022年】十大行銷心理學課程熱門排行推薦與優惠精選!

 

本文章推薦「Marketing Psychology: How To Become A Master Of Influence」、「Smart Marketing with Price Psychology」、「Marketing Psychology – The Art of Ethical Persuasion」等相關行銷心理學線上課程,讓您滿足學習的慾望。

你是否想透過線上學習得到更多的技能,增加自己的技能樹?現在是學生的您,透過線上學習可以將更多專業知識用在課業學習上更加強所學。還是您是朝九晚五的上班族,尋找可以為工作上帶來更上一層樓的技能?或您是因為興趣或想培養其他興趣?

線上課程不受地理位置影響,不受時間早晚影響,老師來自世界各地,也不受學習程度影響的特色,讓您無時無刻想學都可以,想多看幾次增加熟悉度也可以。不同領域的老師將針對不同主題滿足您的學習目的,推薦的課程項目會陸續更新,絕對提供您最熱門人氣高的線上課程。

  • 線上課程老師來自於全球,文章推薦的熱門課程除了繁中課程以外還會有機會看到簡中和英文課程,可以針對自己喜好挑選。
  • 呈現的價錢會因為一些活動而有折扣,但折扣有可能一段時間後結束而調整回原價,最終價錢煩請到課程頁面進行確認。





行銷心理學課程總覽

為了節省您的時間,本列表整理每個課程精要,讓您可以快速瀏覽這文章所提供的課程是否是您所需要的,點選您有興趣課程的「課程名稱」或「課程圖示」可以進一步跳到文章所屬課程的介紹區塊瞭解更多資訊。

課程名稱Marketing Psychology: How To Become A Master Of InfluenceMarketing Psychology: Neuromarketing & Marketing PsychologyMarketing Psychology: How To Influence Customers To Buy NowSmart Marketing with Price PsychologyMarketing Psychology – The Art of Ethical PersuasionBehavioral Economics & Consumer Psychology in MarketingConsumer BehaviorOnline Psychology and Persuasion for Conversion OptimizationMarketing Psychology and Consumer BehaviorMarketing with Humility: Marketing Psychology That Works
課程圖示
1

Marketing Psychology: How To Become A Master Of Influence

2

Marketing Psychology: Neuromarketing & Marketing Psychology

3

Marketing Psychology: How To Influence Customers To Buy Now

4

Smart Marketing with Price Psychology

5

Marketing Psychology – The Art of Ethical Persuasion

6

Behavioral Economics & Consumer Psychology in Marketing

7

Consumer Behavior

8

Online Psychology and Persuasion for Conversion Optimization

9

Marketing Psychology and Consumer Behavior

10

Marketing with Humility: Marketing Psychology That Works

課程原價NT$ 2,990NT$ 2,690NT$ 2,790NT$ 2,790NT$ 2,690NT$ 2,690NT$ 2,690NT$ 2,690NT$ 2,690
課程售價NT$ 390NT$ 370NT$ 390NT$ 390NT$ 370NT$ 1,590NT$ 370NT$ 370NT$ 370NT$ 370
課程評價(人數)4.6 分(1,579 個評分)4.2 分(129 個評分)4.6 分(299 個評分)4.6 分(1,489 個評分)4.4 分(539 個評分)4.2 分(358 個評分)4.1 分(192 個評分)4.3 分(73 個評分)4.2 分(87 個評分)4.2 分(26 個評分)
課程時長10 小時4 小時1.5 小時3 小時1 小時1.5 小時2 小時5 小時1 小時3.5 小時
學生人數21,758 人18,498 人13,104 人9,794 人3,184 人1,168 人1,022 人550 人481 人121 人
課程特色Marketing Psychology Secrets Revealed – How To Sell High-End Products On Autopilot (Real-Life Example Included)Marketing Psychology 2021: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing PersuasionDiscover 5 Kick-Ass Psychological Secrets Used by Extremely Successful Companies And Online EntrepreneursImprove online marketing success with fundamental psychological pricing research for your business and marketingHow to utilise marketing tactics and psychological principles to better satisfy customer needs and increase sales.Learn how to apply some of the most powerful principles from consumer psychology to increase conversionsUnderstanding the process consumers go through before they make a purchaseApply online psychology in a structured way in your conversion rate optimization program to get better results.Apply consumer behaviour, marketing psychology and behavior economics to skyrocket the rate of sales and conversions.Scale Your Impact and Build Your Personal Brand Using the Power of Authenticity and Insights into Consumer Behavior
連結UdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemy



行銷心理學課程介紹

推薦的課程以倒序的方式呈現,越往下查看會看到越熱門的,期望您能找到滿意的學習主題!

10

Marketing with Humility: Marketing Psychology That Works

Scale Your Impact and Build Your Personal Brand Using the Power of Authenticity and Insights into Consumer Behavior
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Paul Jenkins’ Brilliantio
課程評價4.2 分(26 個評分)
課程時長3.5 小時
學生人數121 人

課程介紹

You don’t have to be boastful or disingenuous to market your offering nor do you have to understate yourself. There is a clear path to sharing your authentic message and earning the trust of a large tribe of followers.

This course will help you find

瞭解更多細節

哪些人適合這堂課?

  • Creative and empathic individuals who are ready to face what’s stopping them from building a personal brand worthy of their gifts.
  • People who would do marketing right, rather than hustle and hassle their audience.
  • Creatives, Social Entrepreneurs, Holistic Health Practitioners and Therapists who want to bring their authentic self to their business offering, their information products and their marketing assets.
  • Leaders, managers, coaches, mentors, instructors, consultants, experts who want to not only build the power of humility in their lives but invite more authenticity in those around them.

學習目標

  • A new perspective on marketing: away from control, domination and manipulation and toward openness, connection, sharing and community building.
  • Critical steps you can take to become the authority in your niche.
  • Actionable strategies to infuse your marketing with your authentic message and connect with an aligned audience.
  • How to avoid insincere and manipulative marketing techniques which alienate your audience and eventually reduce your own faith in your message.
  • How to inject humility into marketing systems that work.
  • Clear techniques to prepare yourself for photoshoots, videos, live webinars and events and really ‘show up’ for your audience.
  • How to get out of your own way and share your message with humility in video, webinars and live events and build a loyal following.

關注這課程的人也購買了這些…

9

Marketing Psychology and Consumer Behavior

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket the rate of sales and conversions.
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Proficient Courses
課程評價4.2 分(87 個評分)
課程時長1 小時
學生人數481 人

課程介紹

A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.

瞭解更多細節

哪些人適合這堂課?

  • Anyone interested in learning about human behaviour and how it leads to purchase decisions.

學習目標

  • Get a firm grasp of psychological principles that drive purchase decisions.
  • Learn how to develop effective and highly profitable marketing strategies.
  • An identical offer made in a different way, following behavioural psychology principles, can bring you multiplied returns.
  • Easy and straight-forward learning process.
  • Bonus content: Money making terms.
  • Learn a plethora of psychologically-based observations to employ.
  • Many examples to choose from.
  • Identify patterns in consumer behaviour.
  • Understand how consumers make purchase decisions.
  • Be able to adjust your marketing strategy to get the best results and avoid mistakes.
  • Get the tools to develop your own creative marketing strategies.
  • The more you understand human psychology the more creative and effective strategies they will be able to develop.

關注這課程的人也購買了這些…



8

Online Psychology and Persuasion for Conversion Optimization

Apply online psychology in a structured way in your conversion rate optimization program to get better results.
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Ruben de Boer
課程評價4.3 分(73 個評分)
課程時長5 小時
學生人數550 人

課程介紹

***Highest rated course on Online Psychology, by a best selling instructor***

If you are a Conversion Rate Optimization specialist or someone working on optimization and experimentation you often hear that online psychology is very important to incr

瞭解更多細節

哪些人適合這堂課?

  • Conversion Specialists who want to excel in this field.
  • Online marketers and growth hackers who want to learn online psychology.
  • Entrepreneurs and e-commerce managers who want to keep increasing the conversion rate of their websites and beat the competition.
  • UX designers and developers who want to increase their knowledge of online psychology.
  • Data analysts who want to the why behind the data.
  • Psychologist who want to learn how to apply their knowledge online.

學習目標

  • Apply online psychology to your conversion rate optimization program in a structured manner.
  • Build a behavioral model of your website visitors with online psychology.
  • Verify your behavioral model through A/B testing and psychology.
  • Keep learning about the needs, motivations, and behaviors of your visitors at a psychological level.
  • Learn about the four optimization directions and all psychological tactics.
  • Apply the right psychology and persuasion tactics at every step in the customer journey.
  • Keep track of all your insights.
  • Keep building on your successes.

關注這課程的人也購買了這些…

7

Consumer Behavior

Understanding the process consumers go through before they make a purchase
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Dr. Muhammad Tahir Jan
課程評價4.1 分(192 個評分)
課程時長2 小時
學生人數1,022 人

課程介紹

One of the secrets of successful businesses is that they understand how do their consumers/ customers behave. It is because once you know certain triggers that the consumers positively react to, you capitalise on those and provide the best experience

瞭解更多細節

哪些人適合這堂課?

  • Business Administration
  • Marketing
  • Economics
  • Consumer psychology
  • Students of BBA and MBA
  • Lecturers, teachers, and professors
  • Businesses who want to understand consumer behavior

學習目標

  • When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don’t?
  • Understanding the definitions of consumer behavior
  • Understanding why do consumer behave in a certain way
  • Those factors that influence consumer’s decision making
  • The decision-making influencers
  • Established models of consumer behavior
  • Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making
  • Finding out different types of consumer decisions
  • Why and how do we react when a new product is launched?

關注這課程的人也購買了這些…



6

Behavioral Economics & Consumer Psychology in Marketing

Learn how to apply some of the most powerful principles from consumer psychology to increase conversions
NT$ 1,590

點擊看Udemy

課程老師MINDWORX Academy
課程評價4.2 分(358 個評分)
課程時長1.5 小時
學生人數1,168 人

課程介紹

Through this excerpt from our Masterclass you discover some of the most counterintuitive and surprising findings from consumer psychology and behavioral economics to increase conversions.

You’ll get a wholesome, well-rounded understanding of how to

瞭解更多細節

哪些人適合這堂課?

  • Marketers who want to increase conversion rates of landing pages and sales funnels
  • Copywriters who are eager to learn what to write and how to write it so that it converts
  • Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them
  • Behavioral Economics fans who want to learn from the best in the field
  • Conversion and UX specialists who want to learn the psychology behind why people buy
  • Consultants who want to get ahead of the competition and bring new insights to the clients

學習目標

  • The nitty-gritty of the 3 of the most powerful psychological principles (Loss aversion, Fairness, Choice overload)
  • Different ways of how to apply each of them into your ads, landing pages, emails, sales funnels, and everything in between
  • Dos and don’ts for each principle, (especially what to beware of so that you don’t sound gimmicky)
  • How to reframe your message to get your foot in the door
  • How to present your offer in a way that makes people click
  • How to come up with solutions and ideas you otherwise wouldn’t think of but have the potential to change your world forever

關注這課程的人也購買了這些…

5

Marketing Psychology – The Art of Ethical Persuasion

How to utilise marketing tactics and psychological principles to better satisfy customer needs and increase sales.
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師MindMekka ®
課程評價4.4 分(539 個評分)
課程時長1 小時
學生人數3,184 人

課程介紹

Learn how to use principles of psychology to connect with your target market at each stage of the buying process, thereby driving increased sales and building strong customer relationships.

The purpose of using psychology in marketing is not to try

瞭解更多細節

哪些人適合這堂課?

  • Small Business Owners
  • Entrepreneurs
  • Marketers

學習目標

  • Understand the importance of psychology in marketing and advertising
  • Use marketing tactics based on psychological principles to better satisfy customer needs
  • Identify the stages of purchasing process and utilise psychological tactics to increase sales

關注這課程的人也購買了這些…



4

Smart Marketing with Price Psychology

Improve online marketing success with fundamental psychological pricing research for your business and marketing
NT$ 2,790
NT$ 390

點擊看Udemy

課程老師Andrew Luttrell, Ph.D.
課程評價4.6 分(1,489 個評分)
課程時長3 小時
學生人數9,794 人

課程介紹

Getting people to buy something is hard. So many things can happen in a customer’s mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by

瞭解更多細節

哪些人適合這堂課?

  • If you’re selling anything, you need to know how people are perceiving your price. This applies to people selling both online and offline, and it applies just as well to physical products as it does to service-based businesses.
  • If you want to increase the likelihood that people will buy from you without changing anything about the goods themselves, this course is vital.

學習目標

  • Price your product or service to maximize revenue
  • Understand how consumers perceive and think about prices
  • Run promotions that make people think they’re getting an amazing deal
  • Think about your full set of products and services in ways that maximize earnings

關注這課程的人也購買了這些…

3

Marketing Psychology: How To Influence Customers To Buy Now

Discover 5 Kick-Ass Psychological Secrets Used by Extremely Successful Companies And Online Entrepreneurs
NT$ 2,790
NT$ 390

點擊看Udemy

課程老師Vladimir Raykov
課程評價4.6 分(299 個評分)
課程時長1.5 小時
學生人數13,104 人

課程介紹

MARKETING PSYCHOLOGY: INFLUENCE CUSTOMERS TO BUY NOW!

“If you are having a hard time selling your products online and are desperately looking for ways to sell more, become a more influential marketer and generate higher income, then this course will

瞭解更多細節

哪些人適合這堂課?

  • Internet Marketers
  • Online Teachers
  • Entrepreneurs
  • Bloggers
  • Social Media Managers
  • Product Launch Managers
  • Marketing Managers
  • Sales People

學習目標

  • Influence the decisions of potential customers by applying the Decoy Effect.
  • Influence the actions of potential customers by applying the Reciprocity Principle.
  • Increase the ownership of your customers for maximum sales with the Endowment Effect.
  • Word (verb) questions and statements in a way that would change the perception of a potential customer by using the Framing Effect.
  • Increase conversions on a sales page by applying the Social Proof concept.
  • Create highly-converting squeeze and sales pages. (Marketing perspective, not web development.)
  • Increase opt-in rate.
  • Increase sales.

關注這課程的人也購買了這些…



2

Marketing Psychology: Neuromarketing & Marketing Psychology

Marketing Psychology 2021: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion
NT$ 2,690
NT$ 370

點擊看Udemy

課程老師Dekker Fraser, MBA
課程評價4.2 分(129 個評分)
課程時長4 小時
學生人數18,498 人

課程介紹

Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!

Write a cold email that gets TONS of responses

Optimize your pricing to MAXIMIZE revenue

Dramatically improve your

瞭解更多細節

哪些人適合這堂課?

  • Marketers

學習目標

  • Product Marketing Psychology
  • Consumer Psychology
  • Consumer Behavior
  • Psychological Marketing
  • Behavior Marketing
  • Psychology
  • Marketing Psychology

關注這課程的人也購買了這些…

1

Marketing Psychology: How To Become A Master Of Influence

Marketing Psychology Secrets Revealed – How To Sell High-End Products On Autopilot (Real-Life Example Included)
NT$ 2,990
NT$ 390

點擊看Udemy

課程老師Vladimir Raykov
課程評價4.6 分(1,579 個評分)
課程時長10 小時
學生人數21,758 人

課程介紹

If you’ve been desperately looking for world-class marketing strategies and techniques to increase your marketing influence, convert more visitors into leads, drive more sales, and ultimately grow your business, then enrolling and completing this pro

瞭解更多細節

哪些人適合這堂課?

  • Online Entrepreneurs
  • Online Teachers
  • Bloggers
  • Product Launch Managers
  • Marketing Managers

學習目標

  • Create Effective Marketing Funnels That Drive Sales
  • Create Lead Magnets That Your Prospects Desperately Want
  • Apply The 12-Step Formula For Writing Scripts For Videos That Sell
  • How To Drive High-Paying Customers From Amazon For FREE
  • Apply The Value Hammer Technique To Craft Irresistible Offers (In Any Market)!
  • Write Effective Emails In Your Email Marketing Sequence
  • Identify Your Target Audience (Demographics & Psychographics)
  • Influence The Decision Brain Of Your Prospect To Close More Sales
  • Come Up With Effective Names For Digital Products
  • Increase The Value Of Your Ideas 10x
  • Discover The Elements Of High-Converting Squeeze Pages
  • Communicate To The 4 Learning Styles (by David Kolb)
  • Create High-Quality Content That Your Customers Will Love
  • Choose The Right Pricing Strategies And The Ones You Must Avoid
  • Use The Framing Effect To Influence Buying Decision
  • Understand When And How To Present The Price Of Your Product
  • Implement Pricing Tactics To Increase Sales
  • Price Your Product Line
  • Increase The Effectiveness Of Your Discount Tactics
  • Calculate Important Business Metrics (Simple Formulas Provided)
  • Use The Two Forces (Pain And Pleasure) To Influence Buying Decision
  • Apply The Power Of Anticipation To Your Marketing
  • Apply The Urgency Principle To Close More Sales
  • Eliminate The Chance Of Decision Fatigue
  • Align Bonuses To Your Main Offer
  • Apply Social Proof On Your Sales Page, Squeeze Page, And Blog
  • Understand The Difference Between Emotional And Rational Appeal (And Use The Right One For Your Audience)
  • Apply Guarantees As Objection Killing Devices
  • Discover The Most Critical Points In Your Marketing Funnel That You Must Test
  • Use FAQ As An Objection-Killing Device
  • Apply An Onboarding Sequence To Reduce Refunds
  • Enhance Your Listening Skills
  • Top 3 Elements Of Highly-Converting One Time Offers (OTOs)
  • How To Apply “The Same Day Funnel”
  • How To Apply “The Recurring Revenue Funnel”
  • How To Apply “The High-Ticket Funnel”

關注這課程的人也購買了這些…



行銷心理學課程總覽

看完了一連串課程的介紹後,你是否還想要再一次進行課程總比較呢?

課程名稱Marketing Psychology: How To Become A Master Of InfluenceMarketing Psychology: Neuromarketing & Marketing PsychologyMarketing Psychology: How To Influence Customers To Buy NowSmart Marketing with Price PsychologyMarketing Psychology – The Art of Ethical PersuasionBehavioral Economics & Consumer Psychology in MarketingConsumer BehaviorOnline Psychology and Persuasion for Conversion OptimizationMarketing Psychology and Consumer BehaviorMarketing with Humility: Marketing Psychology That Works
課程圖示
1

Marketing Psychology: How To Become A Master Of Influence

2

Marketing Psychology: Neuromarketing & Marketing Psychology

3

Marketing Psychology: How To Influence Customers To Buy Now

4

Smart Marketing with Price Psychology

5

Marketing Psychology – The Art of Ethical Persuasion

6

Behavioral Economics & Consumer Psychology in Marketing

7

Consumer Behavior

8

Online Psychology and Persuasion for Conversion Optimization

9

Marketing Psychology and Consumer Behavior

10

Marketing with Humility: Marketing Psychology That Works

課程原價NT$ 2,990NT$ 2,690NT$ 2,790NT$ 2,790NT$ 2,690NT$ 2,690NT$ 2,690NT$ 2,690NT$ 2,690
課程售價NT$ 390NT$ 370NT$ 390NT$ 390NT$ 370NT$ 1,590NT$ 370NT$ 370NT$ 370NT$ 370
課程評價(人數)4.6 分(1,579 個評分)4.2 分(129 個評分)4.6 分(299 個評分)4.6 分(1,489 個評分)4.4 分(539 個評分)4.2 分(358 個評分)4.1 分(192 個評分)4.3 分(73 個評分)4.2 分(87 個評分)4.2 分(26 個評分)
課程時長10 小時4 小時1.5 小時3 小時1 小時1.5 小時2 小時5 小時1 小時3.5 小時
學生人數21,758 人18,498 人13,104 人9,794 人3,184 人1,168 人1,022 人550 人481 人121 人
課程特色Marketing Psychology Secrets Revealed – How To Sell High-End Products On Autopilot (Real-Life Example Included)Marketing Psychology 2021: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing PersuasionDiscover 5 Kick-Ass Psychological Secrets Used by Extremely Successful Companies And Online EntrepreneursImprove online marketing success with fundamental psychological pricing research for your business and marketingHow to utilise marketing tactics and psychological principles to better satisfy customer needs and increase sales.Learn how to apply some of the most powerful principles from consumer psychology to increase conversionsUnderstanding the process consumers go through before they make a purchaseApply online psychology in a structured way in your conversion rate optimization program to get better results.Apply consumer behaviour, marketing psychology and behavior economics to skyrocket the rate of sales and conversions.Scale Your Impact and Build Your Personal Brand Using the Power of Authenticity and Insights into Consumer Behavior
連結UdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemyUdemy



從老師查找更多課程

以上推薦的課程還沒挑到自己有興趣的嗎?
還是您有熱衷某個老師開的課程呢?
本頁除了提供行銷心理學的課程以外,也列出這些課程所屬的老師的主要資訊頁,您可以從下列選單中了解更多相關介紹或看他們開的其他課程,期望您最終能找到自己想學習的項目。



【2022年】十大行銷心理學課程熱門排行推薦與優惠精選!

參考其他行銷基礎理論線上課程

除了本文介紹的課程種類以外,想要瞭解行銷基礎理論領域還有哪些不同類型的課程值得一探究竟嗎?讓您可以從不同面向更紮實的學習,點擊參考以下其他熱門主題文章。絕對提供您最優惠人氣滿檔的課程,歡迎繼續延伸閱讀。


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