課程介紹

Retail buying and merchandising is a very exciting field that looks at how retail enterprises go about planning the buying and selling of the right products, at the right place, right time, in the correct quantities, to the correct customer and at th

…[更多細節]

哪些人適合這堂課？

• Anyone who is new to the area of buying and merchandising
• Students and professionals with an interest in buying and merchandising
• Jobseekers preparing their next interview for a related role
• This course does not cover advanced principles and also does not deal with in-depth Excel for retail

學習目標

• Understand how the field of buying and merchandising works
• Obtain an all-round picture of the topic from a practical perspective
• Understand concepts, jargon and acronyms
• Decide whether you want to pursue a career in buying and merchandising
• Build a solid foundation for more in-depth courses in the subject matter
• Understand basic metrics and how to set up spreadsheets for analysing data

課程介紹

Visual Merchandising & Window Dressing training course has been specifically created to give you the knowledge to become a Visual Merchandising expert, transform your existing shop and enable you to upskill your retail sales team using current Visual

…[更多細節]

哪些人適合這堂課？

• Independent and larger retailers who want to upskill their existing teams on becoming Visual Merchandising experts.
• Students who want to learn a new skill or are looking to get into the Visual Merchandising industry.

學習目標

• Become a confident Visual Merchandiser when you understand the key display principles which are featured on the course.
• Learn the most effective way to handle and dress mannequins.
• Understand the principles needed to create an eye catching store window.
• Gain a good understanding of how to create a “hot spot “or promotional area which can be linked to your store window.
• Find out the current Visual Merchandising techniques which are used by current retailers and how these can help to improve not only your profits but also create an inspiring shopping experience for your customer.
• I will teach you the link selling techniques which I have used which have resulted in a 20-25% increase for my retailers.
• Understand how to create an effective store layout which will help you to achieve great customer flow throughout your store.
• For students: I will talk to you about the best ways to get into the Visual Merchandising industry.

課程介紹

The Retail Math for Merchandisers and Buyers topic is organized into four sections. Each section is divided into small Parts (courses) or segments of information in order that the student might build a strong background for understanding the next Par

…[更多細節]

哪些人適合這堂課？

• Beginner Retailers, Merchandisers or Buyers
• Anyone with an interest to get started in the merchandising field of professional work

學習目標

• Retail Mathematical Metrics (i.e. KPI’s, KRA’s, KPA’s)
• How to Think Like a Buyer
• Markup as a Merchandising Tool
• Decisions on Pricing
• Effective Markdown Techniques

課程介紹

This course will give you tools and the basic techniques and knowledge to develop a retail design project.

With this course you will be able to start developing amazing store design from scratch or improving an existing one.

Learn how to reflect a

…[更多細節]

哪些人適合這堂課？

• Retailers who need better tools to help them make daily decisions in their retail business
• People who want to acquire more skills for career growth opportunities
• People who are curious about the store design for personal knowledge

學習目標

• At the end of this course, you will be able to develop a store design project, either for your own store or a client.
• Learn key technics to become a confident store planner and designer.
• You will be able to integrate a brand’s identity in a retail space
• Learn the most effective way to build costumer flow trough the space in order to improve sales
• Understand the principles needed to create a impactful and inspiring shopping experience
• I will teach how to apply ergonomic techniques to improve the consumer’s perception of value
• Learn to create a profitable layout by choosing the best fixtures
• I will learn how to achieve a balance between creativity and logistical needs in retail

課程介紹

Have you ever wondered why you are so drawn to dresses or stores with attractive mannequins? It occurs as retailers are deciding on the ideal attire for the dummy. The Visual Merchandising Crash Course is for you to learn how to increase your sales t

…[更多細節]

哪些人適合這堂課？

• Students
• Recent graduates
• Job Seekers
• Anyone interested in this topic
• People already working in the relevant fields and want to polish their knowledge and skill
• Anyone interested in Visual Merchandising

學習目標

• Become familiar with the roles and responsibilities to be a successful Visual Merchandiser
• Know how you can create stunning exterior designs to attract customers
• Discover how to plan and construct an appealing in-store design for your store
• Learn to create an effective Sale & Clearance promotion in your store
• Learn the techniques for creating effective store layouts
• Understand the skills to install and secure shop fittings
• Familiarize with different types of display fixtures
• Be known about the challenges currently being faced by Visual Merchandisers
• Quiz after every module

課程介紹

Have you ever come home from a store and bought more than you intended?

Has a window display ever stopped you in your tracks?

Has the smell and music in a store ever triggered an emotion?

Who is behind this magic?… A Visual Merchandiser.

…[更多細節]

哪些人適合這堂課？

• The course is suitable for both students and retailers. Students interested in a career in visual merchandising, people who want to expand their skillset or entrepreneurs looking to increase their revenue.

學習目標

• The theory behind retail marketing and design. Plus how to implement visual merchandising strategies and displays to increase a retailers revenue.

課程介紹

For any curious mind out there, this course will take you inside the world of e-commerce merchandising and give you clarity on the role and its future

So if you’re confused about what job to choose, want to get a grip of e-commerce or simply would l

…[更多細節]

哪些人適合這堂課？

• Fashion Students
• Fashion students looking for internships
• Undergraduates looking for a job in fashion
• Changing careers
• Students interested in getting a job in Fashion E-commerce
• Curiosity about the role of Merchandising and E-commerce

學習目標

• Basics to Excel
• Merchandising – Role & Responsibilities
• Tools for E-commerce
• A-Z of online merchandising

課程介紹

Visual planning and display management have always been important aspects of the retail industry, and we can teach you how to master these skills. It’s a critical skill for maintaining effective sales and profitability, and this course will teach you

…[更多細節]

哪些人適合這堂課？

• Students
• Recent graduates
• Job Seekers
• Anyone interested in visual merchandising
• People already working in the relevant fields and want to polish their knowledge and skill

學習目標

• Become familiar with the roles and responsibilities of a Visual Merchandiser
• Understand the aims and benefits of Visual Merchandising
• Learn the techniques for creating effective store layouts
• Be able to dress and pose a mannequin effectively
• Acquire the skills to install and secure shop fittings
• Discover how to plan and construct an appealing in-store design
• Know how to create stunning exterior designs to attract customers
• Gain awareness of the challenges currently facing Visual Merchandising

課程介紹

Has it ever happened that you come across a shop in a mall or an independent building, some elements in the window of a store like a mannequin or any other design captures your attention, you take a peek inside and enter the store?

It has happened w

…[更多細節]

哪些人適合這堂課？

• Anyone who wants to learn a new skil
• Retailers who wants to update their team on visual merchandising
• Anyone who wants to know how to attract customers to their retail store through visual merchandising
• Aspiring and professional artists, students, interior designers and retailers
• Enthusiasts who want to pursue a career in different domains of Interior Design

學習目標

• Introduction to visual merchandising
• How to attract customers to your store
• How to select themes, styles, lighting, materials, and understanding retail layouts
• Branding and budgeting in visual merchandising
• Key attributes of a stunning retail store

課程介紹

銷售，不僅僅是一份工作，也是企業營運活動中，最有價值的一個活動，再好的商品，沒有經由業務的推廣與成交，企業無法獲利、客戶無法獲得幫助！

這門音頻課程，將用非常簡單、有效、循序漸進的架構，讓你快速學會如何『問』對問題，精準『找出』客戶的痛點，並且結合公司所能提供的服務和產品，來讓客戶買單。所有的成交細節，你只要掌握的好，將提高數倍的成交機會！此外，還提供大量的銷售案例、提問話術，幫助你更快上手。

本課程涵蓋：

超過30個以上的業務銷售範例

8大成功銷售的關鍵原則 

改變客戶想

…[更多細節]

哪些人適合這堂課？

• 想要成功銷售的任何人
• 直銷、房仲、保險、理財專員、美容產品銷售員等需要找出客戶需求的業務人士
• 想要培訓團隊銷售能力的人
• 專業的業務人員
• B2B、B2C的業務人員都合適

學習目標

• 學會如何找出公司產品與服務的價值，並連結客戶的需求，知道如何說出客戶想聽的話、提供客戶有價值的解決方案，並且真正成交。